But the panic of 1837 bankrupted Greeley, who knew nothing about the business end of his enterprise. He had 9,000 subscribers, but none of them would pay their bills, and the more his paper grew the worse off he was. One day he struck from the roll the names of 2,500 subscribers. A little later he offered to give the entire establishment to a friend, and pay him $2,000 for taking it off his hands, agreeing to work out by typesetting the large debt. Then came an overture from Thurlow Weed and Benedict, and Greeley founded the Log Cabin, a campaign paper advocating the election of General Harrison as president, and sent out the slogan "Tippecanoe and Tyler, too." Politics was his passion and delight. An ardent Whig, he loved Henry Clay as an enthusiast, and worshipped him like a disciple. The death of Harrison in 1841, therefore, brought another crisis into Greeley's life. Then he founded the New York Tribune. In later years Horace Greeley used to say that the first half of his life was preparatory to founding the Tribune, and the other half to building up the newspaper that was his pride.
On April 3, 1841, the Log Cabin contained an announcement of the appearance of "a morning journal of politics, literature and general intelligence." It was to be sold for one penny, was to be free from all immoral reports, to be accurate in its statements, impartial in its judgments, unbiassed and unfettered in its opinions. The New Yorker and the Log Cabin were merged in the new journal. The expenses for the first week of the Tribune's existence were $525, and its income $92. Greeley was thirty years old, full of health and vigour, pluck and determination. He never knew when he was defeated, and when events knocked him down, he quietly got up again. In seven weeks the Tribune had a circulation of 11,000. Fertile in resources, full of plans to advertise his journal, he gained 20,000 during a single political campaign. Later he sent carrier pigeons to Halifax to bring home special news. When Daniel Webster was to make an important speech in Albany, he sent a case of type up by the night boat, and when the Albany boat reached New York the report of the speech was all ready to be locked up for the press. When the heart sings, the hand works easily. Work for the Tribune was literally food and medicine for Greeley. His daily stint was three or four columns, besides his correspondence, lectures and addresses. For twenty years he had no vacation and no rest. His one ideal was to make the Tribune an accurate and trustworthy guide for the political thinking of the common people.
What literature was to Burke, what patriotism was to Webster, what all mankind was to Paul, that politics and political writing were to Horace Greeley. Dr. Bacon once said of a secretary of the State Association of Connecticut that he was "possessed of a statistical devil." And Horace Greeley's Tribune Almanac became so great a power that an envious competitor once said that Horace Greeley was possessed of a political devil, who helped him in his statistics on Protection. At last the Tribune became a national organ, an acknowledged power. Horace Greeley began to make history, and in 1860 prevented Seward's nomination for the presidency. It was Greeley's personal preference for Governor Bates of Missouri that made possible the nomination of Abraham Lincoln.
As a reformer, Greeley was an extremist in politics. Whatever he wanted, he wanted on the moment, and had no patience in waiting. He was as uncompromising as Garrison, as insistent as Wendell Phillips, and as bitter in his criticism of Lincoln for postponing emancipation as Theodore Parker himself could have been. When the South seceded Greeley said that we must "let the erring sisters go." He thought that the North could do without the South quite as well as the South could do without the North; that is no true marriage that binds husband and wife together with chains when love has fled away. He urged that if any six States would send their representatives to Washington and say: "We wish to withdraw from the Union," the North had better let those States depart. It was not that Greeley felt it was best to dissolve the Union, but that he loathed the idea of compelling States by force to remain in it.
For a long time he carried the head-lines "On to Richmond" and roused the North into such a frenzy of feeling that he goaded the President, the Cabinet and General Winfield Scott into action before they were ready. Scott was at the head of the army. He was a Virginian, and loved the Old Dominion State with every drop of blood in his veins. The great men of the South on their knees begged Scott to join the South and lead the host of rebellion. Scott answered that he had sworn a solemn oath to defend the Constitution and the country, and made himself an outcast that he might be true to God and the Union. But the cry "On to Richmond" became the cry of an unreasoning multitude of editors and their readers. All unprepared, the advance was ordered and Bull Run was the result. Greeley, being the leading editor of the land, was made the scapegoat—the target of universal criticism. The barbed arrows found his brain, and becoming excited, sleepless and overwrought, Greeley went into an attack of brain fever, from which he recovered only after long time, to register a vow that he would never again discuss the management of the army. Then came his editorials urging emancipation, illustrated by "The prayer of twenty millions," and Lincoln's wonderful reply, written to Greeley, "in deference to an old friend whose heart I have always found to be right." It is honour enough for any editor to have called out Lincoln's letter (August 22, 1862), a letter that placed the President in the first rank as a master of epigrammatic speech, and put in a nutshell the whole position of the government in relation to the war.
Greeley was wrong again in 1864, when he met certain representatives of the South at Niagara Falls and suggested a plan of adjustment for the ending of the war. These so-called peace commissioners, without doubt, used Greeley as a convenient tool, and exhibited him as Don Quixote, riding forth upon a windmill enterprise. But Greeley had the courage of his opinions; threats could not cow him nor blows terrify him, nor scorn and hate drive him from a position which he had taken upon grounds of conscience and sound reasoning.
During the draft riots, in 1863, the mob attacked the Tribune, smashing the windows and doors, and it seemed a miracle that Greeley was not killed. When his friends rescued him the great editor seemed quite unwilling to be forced into a place of safety. "Well, it doesn't matter; I have done my work; I may as well be killed by the mob as die in my bed; between now and the next time is only a little while."
In May, 1867, Greeley signed the bail bond for Jefferson Davis, ex-president of the Confederacy. Burning with anger his friends in the Union League Club of New York called a meeting to expel him. He returned a defiant answer: "Gentlemen, I shall not attend your meeting; I have an engagement out of town and I shall keep it. I do not recognize you as capable of judging me. You evidently regard me as a weak sentimentalist, misled by a maudlin philosophy. I arraign you as narrow-minded blockheads, who would like to be useful to a great and good cause but don't know how. Your attempt to base a great and enduring party on the hate and wrath engendered by a bloody civil war is as though you should plant a colony on an iceberg which had somehow drifted into a tropical ocean. I tell you here that out of a life earnestly devoted to the good of human kind, your children will select my going to Richmond and signing that bail bond as the wisest act of my life, and will feel that it did more for freedom and humanity than all of you were competent to do though you lived to the age of Methuselah. Understand, once for all, that I dare you and defy you. So long as any man was seeking to overthrow our government he was my enemy; from the hour when he laid down his arms he was my formerly erring countryman."
In 1872, Greeley became the Republican who was a candidate of the Democratic party for the presidency, and was defeated by Grant. Doubtless he was actuated by the highest sense of duty. He took the stump and spoke in every great city in the North and South, without swerving a hair's breadth in his pacific attitude towards the South, or in his championship of the coloured race. His great work, "The American Conflict," on which he spent ten hours a day for many, many months, had made Greeley a master of all the facts bearing upon the reconciliation of the North and South. He showed almost superhuman endurance during that intense campaign. But Grant had captured the imagination of the people. The old soldiers voted as one solid band, the Republican party was looked upon as the saviour of the nation, and the people doubted Mr. Greeley's fitness for the presidency in a national crisis. He was defeated in November, and went home to watch over his wife during her illness and death. Just before she died, he wrote a friend saying: "I am a broken old man; I have not slept one hour in twenty-four; if she lasts, poor soul, another week, I shall go before her." Sleeplessness brought on brain fever, his old enemy, and on November 29th, the worn-out editor fell on sleep.
His fellow countrymen wakened to realize that the great tribune of the people had left the country poor. His own city rose as one man, in mood of profound grief and affectionate admiration and sympathy. His body lay in state in our city hall the long day through. The poor poured by in unending column, to pay their last tribute to a man who had never betrayed the people. The funeral services were attended by the president and vice-president of the United States, the president-elect, and numerous officials and citizens of distinction. Mr. Beecher made one address and then Greeley's pastor, Dr. Chapin, spoke. Men forgot the wreck of his political fortunes and the tragedy of his later career. He expressed the ambition of his life in the wish "that the stone which covers my ashes may bear to future eyes the still intelligible inscription: 'Founder of the New York Tribune.'"