Sir Archibald looked concerned.

“Advertising,” Archie briefly explained.

“But,” said Sir Archibald, in protest, “nobody has ever advertised in White Bay before.”

“Somebody is just about to,” Archie laughed.

Sir Archibald was puzzled. “Wh-wh-what for?” he inquired. “What kind of advertising?”

“Handbills, dad, and concerts, and flags, and circus-lemonade.”

“Nothing more, son?” Sir Archibald mocked.

“Señor Fakerino,” Archie replied, with a smack of self-satisfaction, “the World’s Greatest Magician.”

“The same being?”

“Yours respectfully, A. Armstrong.”