The Town Hall was the outward and visible sign that Llanyglo had not only caught up with Porth Neigr, but had outstripped it. It had special conveniences for a centre of administration, which it forthwith became; and at the election that Autumn Howell Gruffydd was made a Councillor. He had two branch shops now, one at Porth Neigr and the other at Sarn, and to his newspaper counter he had added a Library of books bought at Mudies' clearance sales. He charged fourpence a week for the loan of each book, which was twopence more than the old stationer's library at Porth Neigr had charged; but there was the railway-fare to take into account if you considered the charge extortionate. Later, a good deal later, when the picture postcard was invented, Howell did rather well out of that too. He praised your amateur snapshot of the Trwyn or the Promenade of the façade of the Town Hall, and made you what no doubt seemed to him a fair offer; namely to give you a dozen prints in exchange for your film. He then proceeded to fill a revolving stand with other prints, which he sold at seven for sixpence, or, highly glazed, at twopence apiece. With pennies and twopences accumulated in this and similar ways he bought certain house-property behind Ham-and-Egg Terrace, paying a ground-rent to Edward Garden. He had by this time acquired a little personal habit of Mr. Tudor Williams's—the habit of shaking hands with one hand, while the other affectionately kneaded and patted his interlocutor's right arm from the wrist up to the shoulder.
Hitherto the developments of Llanyglo had lain in a few hands only—the hands of Edward Garden and his shareholders, of one or two others who had forgotten they had a holding in Terry Armfield's Thelema, but remember it now with joy and thanksgiving, of Mr. Tudor Williams, and of not very many more. But now a more ponderous machine began to rumble into motion. This was the machine of which the Railway Companies and a couple of Pleasure Packet Services were the visible active parts. Rumours now began to fly about of developments long since planned and now imminent, developments astounding and gigantic. These rumours began with hotels. Hitherto the "Cambrian" had been thought to be rather more than so-so, but of course nobody would have dreamed of comparing it with the "Grands" and "Majesties" which "Lancashire Hotels, Limited" possessed in the great centres of the North. These had half a dozen tennis-courts in front, palm-courts and winter-gardens behind, and five and six and seven hundred bedrooms. But now the rumour ran that, not one of these, but two, owned by opposing Syndicates, were to be set up in Llanyglo. The sites on which they were to be built varied according to the version of the tale. Some said that the "Montgomery" was to be pulled down again, some that the whole row of fishermen's cottages was to be demolished, some that a terrace was to be dug out of the side of the Trwyn itself and a funicular railway constructed. However it might be, it was known that there were prolonged meetings of the Council about it, and that at one point the whole thing, whatever it might be, seemed likely to fall through. And that, as they now knew, would be their death-blow. They would do anything, anything rather than that these immense reservoirs of capital, already partly opened, should be shut up again. They would hold out the town itself as security, a twopenny rate, promises, accommodations, anything. It was said that Sheard, the Porth Neigr solicitor, who had moved to new premises opposite the Llanyglo Town Hall, sat up five nights in the week, making actuarial calculations, estimating yields, measuring margins, and balancing all with the possibility of the town's bankruptcy. Edward Garden was once more at Llanyglo, and closeted frequently with Mr. Tudor Williams and Howell Gruffydd.... Even the two projected hotels were not much more than a detail as matters now stood; the whole town must now be given a tremendous upward heave or collapse with a crash. Even those hotels could go up now only on one condition—namely, that the base of the visiting population, that foundation of which innumerable units are the strength, should at once be immensely broadened. For every individual who could afford to put up at a palace, they must rake in scores, hundreds of people who could not. The real foundation of the hotels must be row on row, acre on acre, of Ham-and-Egg Terraces. For the rest, a place that must live through the year on the takings of three months must be big, as those places of entertainment must be big that are full on Saturdays only and empty during the rest of the week. Nothing smaller would tempt the Railway Companies. (This, by the way, was not altogether good news for Raymond Briggs. Architecture is not needed for that broadened base. Any working master-builder can run up houses that are good enough. The pattern of one is the pattern of all, and Raymond would have small chance in competition with the bigger men of his profession.)
Nor would it suffice merely to house and feed the people who came. Other watering-places were awake to the new menace now, so that the rival announcements on the hoardings resembled a desperate grapple for the possession of those sixpences and shillings and half-crowns that were poured without ceasing into the coffers of the Holiday Clubs. Not one in five hundred of those who contributed those shillings and half-crowns stopped to think that Wales herself has no Holiday Clubs—that Wales does not go abroad with a year's savings in her pocket of which it is black shame to bring as much as a single penny back again. They wanted amusement. The Resort or Spa that could provide the most amusement would get the lion's share. Amusements were a more urgent necessity than chairs and tables and roofs.
So it was that, between this place and that, the people who intended to have a better time than their fathers had had were in some danger of being pampered.
The project for the Llanyglo Big Wheel was set a-going.
The promise that Howell Gruffydd had made behind his hand to John Pritchard had already begun to be redeemed. The Town Hall was not three months old before a Grand Bazaar was held there in aid of the Llanyglo Joint Chapels. On the first of the four days during which the Bazaar lasted the proceedings were opened by Tudor Williams, Esquire, M.P. On the second day they were opened by Edward Garden, Esquire. On the third Mrs. Howell Gruffydd opened them, in heliotrope satin; and on the fourth day Raymond Briggs, Esquire, who scented Chapel-building in the air, performed the ceremony. Raymond guessed that at least three new Chapels were certain presently to go up in the stead of those buildings of tin and boards and sickly blue paint that had so outraged Terry Armfield's Oxford Movement susceptibilities. As a matter of fact, five went up, and have debts on them to this day, in spite of the long series of Bazaars, two a season at least, at which the Saxon veins were opened.... For the money poured in. It rained into the square collecting-sheets that were placed at intervals along all the principal streets. It clattered into the slots of the wooden boxes that were rattled under the nose of the passer-by. It was minted in the Bran Tubs from which, paying your threepence, you drew forth a penny toy. It multiplied with every flower Miss Nancy Pritchard, with twenty other young women in Welsh national costume, sold. It made heavy the pockets of the stall-holders, who had never any change. It made little cylinders of silver and copper, three and four and five inches high, on the tables folk had to pass before they were admitted to the Concerts.... Believe it, the Chapel-goers of Llanyglo, seeing all that money to be had for little more than the asking, opened their eyes, and sat up, and took notice. If this was the Saxon invasion, why had they not welcomed it long ago? A few bales of hired bunting, a few pounds for evergreens and velvet banners with texts on them, a few paid assistants and a not unreasonable printers' bill, and—these splendid results!
As big as John Pritchard himself said, putting on his spectacles to see whether the astonishing total could really be true, "They must be very rit-ss, whatever!"
But the Bazaars had not this golden harvest to themselves. They found competition, which they a little resented. Secular amusements more than held their own. Gigantic castings had begun to arrive for the Big Wheel; under the booth-awnings of Gardd Street (recently christened) penny articles could be had for a penny; and a long row of automatic machines—Wheels of Fortune, little iron men who kicked footballs, Sibyls of Fate and Try-your-Grip machines—had sprung up along the railings of the sea-front. A few stage-gipsies with green parrakeets had made the town their summer home. There was a rifle-range on the farther sandhills—you could hear the "plunk" of the bullets on the iron targets. Near it was a travelling Merry-go-Round. Photographers had their "pitches" on the sands, with humourous canvas flats with oval holes in them, through which you put your face, so that you could have your portrait taken as "He Won't be Happy till He Gets It" or in the act of embracing a two-dimensional young woman, whichever was to your liking. And there were niggers. These danced and sang and played the banjo on a raised platform, dressed in wide turned-down schoolboy collars and pink striped trousers; the concentric rings of green chairs about them resembled the spread of a large symmetrical thistle plant; and outside this ring one or other of the troupe constantly moved, shaking a sort of jellybag under your nose (as the Chapel-goers had shaken the collecting-boxes) and blinking the pink lids in his burnt-cork face. A little farther on was the men's bathing-place. They had wooden machines now, into which youths entered four at a time—no more the trim and private striped tents of the Laceys and the Raymond Briggses. The ladies' bathing-place was farther on still—a boat stood off between the two lest the sexes should not keep their distance. And a hundred yards past that, beyond a great scabrous groyne of loose stone, clay-coloured at the shore end but slimy with green as it ran down to the sea, with red flags and notice-boards along the top and a moveable rope-barrier at its base where two men walked on sentry-go, they were at work upon the Pier.
By this time there was one question which, more than others, was beginning to disturb Llanyglo. This was the question of drink. In the old days, when the old brown horse who had walked as carefully as if he had had a spirit-level inside him had first brought the Gardens and their luggage so softly over the sandhills, there had been no inn nearer than Porth Neigr. Save on market-days, scarce a drop of alcohol passed a Llanyglo man's lips from year's end to year's end. If John Pritchard had preached occasionally against drunkenness, it had been conventionally only, with little more bearing on Llanyglo's own habits than if he had preached against cannibalism. Then Railhead had crawled across the land; Howell Gruffydd had found it necessary to warn the young against contamination; and with the building of the "Cambrian" had come Llanyglo's first licence.
But for long enough after that there had been no public-houses. The travelling army of labourers had had their own canteens, and even when a necessary beer-licence or two had been applied for at Sessions, the applications had been granted as it were behind the hand, and the affair had been got over as quickly as possible. No: Tommy Kerr's unconscious soft carolling of Glan Meddwdod Mwyn as he had crossed the sandhills on that torrid Sunday afternoon had held no real personal reproach for Llanyglo. For Porth Neigr, perhaps yes; for other places, yes; but not for Llanyglo.