To show simply and plainly how both I and my goods can serve.
To contain Wit only as that conforms to Wisdom.
To be presented in full view of the fact that every man’s time is his property—only to be secured by honest methods.
To result from personal self-persuasion, as I would wish to persuade others.
To prove of such real value to patrons that my goods shall be always to the fore rather than myself.
To so demonstrate the Merits of my goods and service, that others will crave them when in need of either.
This is my ideal.—Selected.
