No matter how much you know about salesmanship your personality, your character, will be the chief factors in your success.

While the technique of salesmanship is important, yet it is the man behind the salesman that does the business. It is the human power back of the mere technique that makes the sale.

THREE KINDS OF SALESMEN

The Heavyweight,

The Featherweight, and

Just plain WAIT.—Selected.

“Some salesmen are not always successful salesmen—BUT, successful salesmen are always SOME salesmen.”