Remember that suggestion is the soul of salesmanship. The first thing you should do when you go into a prospect’s office is to suggest harmony, good will. Antidote all possible antagonism, kill prejudice. A pleasing personality is all suggestion. Suggestion is the soul of advertising, and to sell you must advertise. A salesman must be his own advertisement.
“JUST KEEP ON, KEEPIN’ ON.”
If the day looks kinder gloomy
And your chances kinder slim;
If the situation’s puzzlin’,
And the prospects awful grim;
And the prospects keep pressin’