Pushing to the Front

by Orison Swett Marden

He found board over a saloon at two dollars and a half a week. His journey of six hundred miles had cost him but five dollars. For days Horace wandered up and down the streets, going into scores of buildings and asking if they wanted "a hand"; but "no" was the invariable reply. His quaint appearance led many to think he was an escaped apprentice. One Sunday at his boarding-place he heard that printers were wanted at "West's Printing-office." He was at the door at five o'clock Monday morning, and asked the foreman for a job at seven. The latter had no idea that a country greenhorn could set type for the Polyglot Testament on which help was needed, but said: "Fix up a case for him and we'll see if he can do anything." When the proprietor came in, he objected to the new-comer and told the foreman to let him go when his first day's work was done. That night Horace showed a proof of the largest and most correct day's work that had then been done.

In ten years he was a partner in a small printing-office. He founded the "New Yorker," the best weekly paper in the United States, but it was not profitable. When Harrison was nominated for President in 1840, Greeley started "The Log-Cabin," which reached the then fabulous circulation of ninety thousand. But on this paper at a penny per copy he made no money. His next venture was "The New York Tribune," price one cent. To start it he borrowed a thousand dollars and printed five thousand copies of the first number. It was difficult to give them all away. He began with six hundred subscribers, and increased the list to eleven thousand in six weeks. The demand for the "Tribune" grew faster than new machinery could be obtained to print it. It was a paper whose editor, whatever his mistakes, always tried to be right.

James Gordon Bennett had made a failure of his "New York Courier" in 1825, of the "Globe" in 1832, and of the "Pennsylvanian" a little later, and was only known as a clever writer for the press, who had saved a few hundred dollars by hard labor and strict economy for fourteen years. In 1835 he asked Horace Greeley to join him in starting a new daily paper, the "New York Herald." Greeley declined, but recommended two young printers, who formed partnership with Bennett, and the "Herald" was started on May 6, 1835, with a cash capital to pay expenses for ten days. Bennet hired a small cellar in Wall Street, furnished it with a chair and a desk composed of a plank supported by two barrels; and there, doing all the work except the printing, began the work of making a really great daily newspaper, a thing then unknown in America, as all its predecessors were party organs. Steadily the young man struggled towards his ideal, giving the news, fresh and crisp, from an ever-widening area, until his paper was famous for giving the current history of the world as fully and quickly as any competitor, and often much more thoroughly and far more promptly. Neither labor nor expense was spared in obtaining prompt and reliable information on every topic of general interest. It was an up-hill job, but its completion was finally marked by the opening at the corner of Broadway and Ann Street of the most complete newspaper establishment then known.

One of the first things to attract the attention on entering George W. Childs' private office in Philadelphia was this motto, which was the key-note of the success of a boy who started with "no chance": "Nihil sine labore." It was his early ambition to own the "Philadelphia Ledger" and the great building in which it was published; but how could a poor boy working for $2.00 a week ever hope to own such a great paper? However, he had great determination and indomitable energy; and as soon as he had saved a few hundred dollars as a clerk in a bookstore, he began business as a publisher. He made "great hits" in some of the works he published, such as "Kane's Arctic Expedition." He had a keen sense of what would please the public, and there seemed no end to his industry.

In spite of the fact that the "Ledger" was losing money every day, his friends could not dissuade him from buying it, and in 1864 the dreams of his boyhood found fulfilment. He doubled the subscription price, lowered the advertising rates, to the astonishment of everybody, and the paper entered upon a career of remarkable prosperity, the profits sometimes amounting to over four hundred thousand dollars a year. He always refused to lower the wages of his employees even when every other establishment in Philadelphia was doing so.

At a banquet in Lyons, nearly a century and a half ago, a discussion arose in regard to the meaning of a painting representing some scene in the mythology or history of Greece. Seeing that the discussion was growing warm, the host turned to one of the waiters and asked him to explain the picture. Greatly to the surprise of the company, the servant gave a clear concise account of the whole subject, so plain and convincing that it at once settled the dispute.

"In what school have you studied, Monsieur?" asked one of the guests, addressing the waiter with great respect. "I have studied in many schools, Monseigneur," replied the young servant: "but the school in which I studied longest and learned most is the school of adversity." Well had he profited by poverty's lessons; for, although then but a poor waiter, all Europe soon rang with the fame of the writings of the greatest genius of his age and country, Jean Jacques Rousseau.

The smooth sand beach of Lake Erie constituted the foolscap on which, for want of other material, P. R. Spencer, a barefoot boy with no chance, perfected the essential principles of the Spencerian system of penmanship, the most beautiful exposition of graphic art.

For eight years William Cobbett had followed the plow, when he ran away to London, copied law papers for eight or nine months, and then enlisted in an infantry regiment. During his first year of soldier life he subscribed to a circulating library at Chatham, read every book in it, and began to study.

"I learned grammar when I was a private soldier on the pay of sixpence a day. The edge of my berth, or that of the guard-bed, was my seat to study in; my knapsack was my bookcase; a bit of board lying on my lap was my writing-table, and the task did not demand anything like a year of my life. I had no money to purchase candles or oil; in winter it was rarely that I could get any evening light but that of the fire, and only my turn, even, of that. To buy a pen or a sheet of paper I was compelled to forego some portion of my food, though in a state of half starvation. I had no moment of time that I could call my own, and I had to read and write amidst the talking, laughing, singing, whistling, and bawling of at least half a score of the most thoughtless of men, and that, too, in the hours of their freedom from all control. Think not lightly of the farthing I had to give, now and then, for pen, ink, or paper. That farthing was, alas! a great sum to me. I was as tall as I am now, and I had great health and great exercise. The whole of the money not expended for us at market was twopence a week for each man. I remember, and well I may! that upon one occasion I had, after all absolutely necessary expenses, made shift to have a half-penny in reserve, which I had destined for the purpose of a red herring in the morning, but so hungry as to be hardly able to endure life, when I pulled off my clothes at night, I found that I had lost my half-penny. I buried my head in the miserable sheet and rug, and cried like a child."