To be a conqueror in appearance, in one's bearing, is the first step toward success. It inspires confidence in others as well as in oneself. Walk, talk and act as though you were a somebody, and you are more likely to become such. Move about among your fellowmen as though you believe you are a man of importance. Let victory speak from your face and express itself in your manner. Carry yourself like one who is conscious he has a splendid mission, a grand aim in life. Radiate a hopeful, expectant, cheerful atmosphere. In other words, be a good advertisement of the winner you are trying to be.

Doubts, fears, despondency, lack of confidence, will not only give you away in the estimation of others and brand you as a weakling, a probable failure, but they will react upon your mentality and destroy your self-confidence, your initiative, your efficiency. They are telltales, proclaiming to every one you meet that you are losing out in the game of life. A triumphant expression inspires trust, makes a favorable impression. A despondent, discouraged expression creates distrust, makes an unfavorable impression.

If you don't look cheerful and appear and act like a winner nobody will want you. Every man will turn a deaf ear to your plea for work. No matter if you are jobless and have been out of work for a long time you must keep up a winning appearance, a victorious attitude, or you will lose the very thing you are after. The world has little use for whiners, or long-faced failures.

It is difficult to get very far away from people's estimate of us. A bad first impression often creates a prejudice that it is impossible afterwards wholly to remove. Hence the importance of always radiating a cheerful, uplifting atmosphere, an atmosphere that will be a commendation instead of a condemnation. Not that we should deceive by trying to appear what we are not, but we should always keep our best side out, not our second best or our worst. Our personal appearance is our show window where we insert what we have for sale, and we are judged by what we put there.

The victorious idea of life, not its failure side, its disappointed side; the triumphant, not the thwarted-ambition side, is the thing to keep ever uppermost in the mind, for it is this that will lead you to the light. You must give the impression that you are a success, or that you have qualities that will make you successful, that you are making good, or no recommendation or testimonial however strong will counteract the unfavorable impression you make.

So much of our progress in life depends upon our reputation, upon making a favorable impression upon others, that it is of the utmost importance to cultivate mental forcefulness. It is the mind that colors the personality, gives it its tone and character. If we cultivate will power, decision, positive instead of negative thinking, we cannot help making an impression of masterfulness, and everybody knows that this is the qualification that does things. It is masterfulness, force, that achieves results, and if we do not express it in our appearance people will not have confidence in our achieving ability. They may think that we can sell goods behind a counter, work under orders, carry out some mechanical routine with faithfulness and precision, but they will not think we are fitted for leadership, that we can command resources to meet possible crises or big emergencies.

Never say or do anything which will show the earmarks of a weakling, of a nobody, of a failure. Never permit yourself to assume a poverty-stricken attitude. Never show the world a gloomy, pessimistic face, which is an admission that life has been a disappointment to you instead of a glorious triumph. Never admit by your speech, your appearance, your gait, your manner, that there is anything wrong with you. Hold up your head. Walk erect. Look everybody in the face. No matter how poor you may be, or how shabby your clothes, whether you are jobless, homeless, friendless even, show the world that you respect yourself, that you believe in yourself, and that, no matter how hard the way, you are marching on to victory. Show by your expression that you can think and plan for yourself, that you have a forceful mentality.

The victorious, triumphant attitude will put you in command of resources which a timid, self-depreciating, failure attitude will drive from you.

This was well illustrated by a visitor to the Athenæum Library in Boston. Ignorant of the fact that members only were entitled to its special privileges, this visitor entered the place with a confident bearing, seated herself in a comfortable window seat, and spent a delightful morning reading and writing letters. In the evening she called on a friend and in the course of conversation, referred to her morning at the Athenæum.

"Why, I didn't know you were a member!" exclaimed the friend.