What I do object to most strongly is that you should have placarded the town with posters on which was printed in large letters:—
MR. OSCAR WILDE’S
LATEST ADVERTISEMENT:
A BAD CASE.
Whether the expression ‘A Bad Case’ refers to my book or to the present position of the Government, I cannot tell. What was silly and unnecessary was the use of the term ‘advertisement.’
I think I may say without vanity—though I do not wish to appear to run vanity down—that of all men in England I am the one who requires least advertisement. I am tired to death of being advertised—I feel no thrill when I see my name in a paper. The chronicle does not interest me any more. I wrote this book entirely for my own pleasure, and it gave me very great pleasure to write it. Whether it becomes popular or not is a matter of absolute indifference to me. I am afraid, Sir, that the real advertisement is your cleverly written article. The English public, as a mass, takes no interest in a work of art until it is told that the work in question is immoral, and your réclame will, I have no doubt, largely increase the sale of the magazine; in which sale I may mention with some regret, I have no pecuniary interest.—I remain, Sir, your obedient servant, OSCAR WILDE.
16 TITE STREET, CHELSEA, June 25.
II. MR. OSCAR WILDE AGAIN
(St. James’s Gazette, June 27, 1890.)
SIR,—In your issue of today you state that my brief letter published in your columns is the ‘best reply’ I can make to your article upon Dorian Gray. This is not so. I do not propose to discuss fully the matter here, but I feel bound to say that your article contains the most unjustifiable attack that has been made upon any man of letters for many years.
The writer of it, who is quite incapable of concealing his personal malice, and so in some measure destroys the effect he wishes to produce, seems not to have the slightest idea of the temper in which a work of art should be approached. To say that such a book as mine should be ‘chucked into the fire’ is silly. That is what one does with newspapers.
Of the value of pseudo-ethical criticism in dealing with artistic work I have spoken already. But as your writer has ventured into the perilous grounds of literary criticism I ask you to allow me, in fairness not merely to myself but to all men to whom literature is a fine art, to say a few words about his critical method.