Do not imitate the works of a nation, Greek or Japanese, Italian or English; but their artistic spirit of design and their artistic attitude today, their own world, you should absorb but imitate never, copy never. Unless you can make as beautiful a design in painted china or embroidered screen or beaten brass out of your American turkey as the Japanese does out of his grey silver-winged stork, you will never do anything. Let the Greek carve his lions and the Goth his dragons: buffalo and wild deer are the animals for you.

Golden rod and aster and rose and all the flowers that cover your valleys in the spring and your hills in the autumn: let them be the flowers for your art. Not merely has Nature given you the noblest motives for a new school of decoration, but to you above all other countries has she given the utensils to work in.

You have quarries of marble richer than Pantelicus, more varied than Paros, but do not build a great white square house of marble and think that it is beautiful, or that you are using marble nobly. If you build in marble you must either carve it into joyous decoration, like the lives of dancing children that adorn the marble castles of the Loire, or fill it with beautiful sculpture, frieze and pediment, as the Greeks did, or inlay it with other coloured marbles as they did in Venice. Otherwise you had better build in simple red brick as your Puritan fathers, with no pretence and with some beauty. Do not treat your marble as if it was ordinary stone and build a house of mere blocks of it. For it is indeed a precious stone, this marble of yours, and only workmen of nobility of invention and delicacy of hand should be allowed to touch it at all, carving it into noble statues or into beautiful decoration, or inlaying it with other coloured marbles: for the true colours of architecture are those of natural stone, and I would fain see them taken advantage of to the full. Every variety is here, from pale yellow to purple passing through orange, red and brown, entirely at your command; nearly every kind of green and grey also is attainable, and with these and with pure white what harmony might you not achieve. Of stained and variegated stone the quantity is unlimited, the kinds innumerable. Were brighter colours required, let glass, and gold protected by glass, be used in mosaic, a kind of work as durable as the solid stone and incapable of losing its lustre by time. And let the painter’s work be reserved for the shadowed loggia and inner chamber.

This is the true and faithful way of building. Where this cannot be, the device of external colouring may indeed be employed without dishonour—but it must be with the warning reflection that a time will come when such aids will pass away and when the building will be judged in its lifelessness, dying the death of the dolphin. Better the less bright, more enduring fabric. The transparent alabasters of San Miniato and the mosaics of Saint Mark’s are more warmly filled and more brightly touched by every return of morning and evening rays, while the hues of the Gothic cathedrals have died like the iris out of the cloud, and the temples, whose azure and purple once flamed above the Grecian promontory, stand in their faded whiteness like snows which the sunset has left cold.

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I do not know anything so perfectly commonplace in design as most modern jewellery. How easy for you to change that and to produce goldsmiths’ work that would be a joy to all of us. The gold is ready for you in unexhausted treasure, stored up in the mountain hollow or strewn on the river sand, and was not given to you merely for barren speculation. There should be some better record of it left in your history than the merchant’s panic and the ruined home. We do not remember often enough how constantly the history of a great nation will live in and by its art. Only a few thin wreaths of beaten gold remain to tell us of the stately empire of Etruria; and, while from the streets of Florence the noble knight and haughty duke have long since passed away, the gates which the simple goldsmith Gheberti made for their pleasure still guard their lovely house of baptism, worthy still of the praise of Michael Angelo who called them worthy to be the Gates of Paradise.

Have then your school of design, search out your workmen and, when you find one who has delicacy of hand and that wonder of invention necessary for goldsmiths’ work, do not leave him to toil in obscurity and dishonour and have a great glaring shop and two great glaring shop-boys in it (not to take your orders: they never do that; but to force you to buy something you do not want at all). When you want a thing wrought in gold, goblet or shield for the feast, necklace or wreath for the women, tell him what you like most in decoration, flower or wreath, bird in flight or hound in the chase, image of the woman you love or the friend you honour. Watch him as he beats out the gold into those thin plates delicate as the petals of a yellow rose, or draws it into the long wires like tangled sunbeams at dawn. Whoever that workman be help him, cherish him, and you will have such lovely work from his hand as will be a joy to you for all time.

This is the spirit of our movement in England, and this is the spirit in which we would wish you to work, making eternal by your art all that is noble in your men and women, stately in your lakes and mountains, beautiful in your own flowers and natural life. We want to see that you have nothing in your houses that has not been a joy to the man who made it, and is not a joy to those that use it. We want to see you create an art made by the hands of the people to please the hearts of the people too. Do you like this spirit or not? Do you think it simple and strong, noble in its aim, and beautiful in its result? I know you do.

Folly and slander have their own way for a little time, but for a little time only. You now know what we mean: you will be able to estimate what is said of us—its value and its motive.

There should be a law that no ordinary newspaper should be allowed to write about art. The harm they do by their foolish and random writing it would be impossible to overestimate—not to the artist but to the public, blinding them to all, but harming the artist not at all. Without them we would judge a man simply by his work; but at present the newspapers are trying hard to induce the public to judge a sculptor, for instance, never by his statues but by the way he treats his wife; a painter by the amount of his income and a poet by the colour of his necktie. I said there should be a law, but there is really no necessity for a new law: nothing could be easier than to bring the ordinary critic under the head of the criminal classes. But let us leave such an inartistic subject and return to beautiful and comely things, remembering that the art which would represent the spirit of modern newspapers would be exactly the art which you and I want to avoid—grotesque art, malice mocking you from every gateway, slander sneering at you from every corner.