[72] London emporiums even advertise themselves in chatty essays entitled The Creative Aspect of a Store.
[73] Demon is the Greek name for the same being, its present infernal associations having been merely imported by the hostility and superstition of early Christianity. Socrates, for instance, attributed all his wisdom to his ‘daimonion’, and genius must undoubtedly have been affected by this word through the assiduous translation of Greek philosophy into Latin which began in the Augustan period.
[74] A Greek monetary unit.
[75] To the beginning of this period in Germany we owe the word aesthetic, which we take from the German philosopher Baumgarten’s use of ‘aesthetik’ to describe a “criticism of taste” considered as part of a complete philosophy. Needless to say, the word chosen (Greek ‘aisthētos’, ‘perceived by the senses’) bears a relation to the nature of Baumgarten’s theory.
[77] Longinus, On the Sublime, a treatise which exerted a remarkable influence on English criticism from the time of Dryden onwards.
[78] Coleridge: Biographia Literaria.
[79] I.e. man’s; the allusion is, of course, to plastic and visual art.