Omit quotation marks in poetry, as instructed on [p. 45]. Also omit them in prose extracts broken off in smaller type, unless contrary instructions are given.
Insert quotation marks in titles of essays: e.g. ‘Mr. Brock read a paper on “Description in Poetry”.’ But omit quotation marks when the subject of the paper is an author: e.g. ‘Professor Bradley read a paper on Jane Austen.’
Single ‘quotes’ are to be used for the first quotation; then double for a quotation within a quotation. If there should be yet another quotation within the second quotation it is necessary to revert to single quotation marks. Sometimes, as in the impossible example in the footnote, quotation marks packed three deep must be omitted.
All signs of punctuation used with words in quotation marks must be placed according to the sense. If an extract ends with a point, then let that point be, as a rule,[68] included before the closing quotation mark; but not otherwise. When there is one quotation within another, and both end with the sentence, put the punctuation mark before the first of the closing quotations. These are important directions for the compositor to bear in mind; and he should examine the examples which are given in the pages which follow:
‘The passing crowd’ is a phrase coined in the spirit of indifference. Yet, to a man of what Plato calls ‘universal sympathies’, and even to the plain, ordinary denizens of this world, what can be more interesting than ‘the passing crowd’?[69]
If the physician sees you eat anything that is not good for your body, to keep you from it he cries, ‘It is poison!’ If the divine sees you do anything that is hurtful for your soul, he cries, ‘You are lost!’[70]
‘Why does he use the word “poison”?’
But I boldly cried out, ‘Woe unto this city!’[71]
Alas, how few of them can say, ‘I have striven to the very utmost’![{71}]
Thus, notes of exclamation and interrogation are sometimes included in and sometimes follow quotation marks, as in the sentences above, according to whether their application is merely to the words quoted or to the whole sentence of which they form a part. The sentence-stop must be omitted after ? or !, even when the ? or ! precedes the closing ‘quotes’.