Not foreseeing this when I first stepped into the expectant circle and announced in a matter of fact way that a committee of ladies had decided upon the baby of Mrs. So and So as entitled to the leading prize, I was ill-prepared for the storm of indignation that arose on every side. Ninety-nine disappointed, and as they thought, deeply injured, mothers made common cause and pronounced the successful little one the meanest, homeliest baby in the lot, and roundly abused me and my committee for our stupidity and partiality. “Very well, ladies,” said I in the first instance, “select a committee of your own and I will give another $100 prize to the baby you shall pronounce to be the best specimen.” This was only throwing oil upon flame; the ninety-nine confederates were deadly enemies from the moment and no new babies were presented in competition for the second prize. Thereafter, I took good care to send in a written report and did not attempt to announce the prize in person.
At the first exhibition of the kind, there was a vague, yet very current rumor, that in the haste of departure from the Museum several young mothers had exchanged babies (for the babies were nearly all of the same age and were generally dressed alike) and did not discover the mistake till they arrived home and some such conversation as this occurred between husband and wife:
“Did our baby take the prize?”
“No! the darling was cheated out of it.”
“Well, why didn’t you bring home the same baby you carried to the Museum?”
I am glad to say that I could not trace this cruel rumor to an authentic source.
In June 1843, a herd of yearling buffaloes was on exhibition in Boston. I bought the lot, brought them to New Jersey, hired the race course at Hoboken, chartered the ferry-boats for one day, and advertised that a hunter had arrived with a herd of buffaloes—I was careful not to state their age—and that August 31st there would be a “Grand Buffalo Hunt” on the Hoboken race course—all persons to be admitted free of charge.
The appointed day was warm and delightful, and no less than twenty-four thousand people crossed the North River in the ferry-boats to enjoy the cooling breeze and to see the “Grand Buffalo Hunt.” The hunter was dressed as an Indian, and mounted on horseback; he proceeded to show how the wild buffalo is captured with a lasso, but unfortunately the yearlings would not run till the crowd gave a great shout, expressive at once of derision and delight at the harmless humbug. This shout started the young animals into a weak gallop and the lasso was duly thrown over the head of the largest calf. The crowd roared with laughter, listened to my balcony band, which I also furnished “free,” and then started for New York, little dreaming who was the author of this sensation, or what was its object.
Mr. N. P. Willis, then editor of the Home Journal, wrote an article illustrating the perfect good nature with which the American public submit to a clever humbug. He said that he went to Hoboken to witness the Buffalo Hunt. It was nearly four o’clock when the boat left the foot of Barclay Street, and it was so densely crowded that many persons were obliged to stand on the railings and hold on to the awning posts. When they reached the Hoboken side a boat equally crowded was coming out of the slip. The passengers just arriving cried out to those who were coming away, “Is the Buffalo Hunt over?” To which came the reply, “Yes, and it was the biggest humbug you ever heard of!” Willis added that passengers on the boat with him instantly gave three cheers for the author of the humbug, whoever he might be.
After the public had enjoyed a laugh for several days over the Hoboken “Free Grand Buffalo Hunt,” I permitted it to be announced that the proprietor of the American Museum was responsible for the joke, thus using the buffalo hunt as a sky-rocket to attract public attention to my Museum. The object was accomplished and although some people cried out “humbug,” I had added to the notoriety which I so much wanted and I was satisfied. As for the cry of “humbug,” it never harmed me, and I was in the position of the actor who had much rather be roundly abused than not to be noticed at all. I ought to add, that the forty-eight thousand sixpences—the usual fare—received for ferry fares, less what I paid for the charter of the boats on that one day, more than remunerated me for the cost of the buffaloes and the expenses of the “hunt,” and the enormous gratuitous advertising of the Museum must also be placed to my credit.