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The Perpetual Order of Seekers After Truth
POSAT
an ancient secret society
Most readers passed it by with scarcely a glance. It was, after all, similar to the many that had appeared through the years under the name of that same society. Other readers, as their eyes slid over the familiar format of the ad, speculated idly about the persistent and mildly mysterious organization behind it. A few even resolved to clip the attached coupon and send for the booklet—sometime—when a pen or pencil was nearer at hand.
Bill Evans, an unemployed pharmacist, saw the ad in a copy of Your Life and Psychology that had been abandoned on his seat in the bus. He filled out the blanks on the coupon with a scrap of stubby pencil. "You can alter the course of your life!" he read again. He particularly liked that thought, even though he had long since ceased to believe it. He actually took the trouble to mail the coupon. After all, he had, literally, nothing to lose, and nothing else to occupy his time.
Miss Elizabeth Arnable was one of the few to whom the advertisement was unfamiliar. As a matter of fact, she very seldom read a magazine. The radio in her room took the place of reading matter, and she always liked to think that it amused her cats as well as herself. Reading would be so selfish under the circumstances, wouldn't it? Not but what the cats weren't almost smart enough to read, she always said.
It just so happened, however, that she had bought a copy of the Antivivisectionist Gazette the day before. She pounced upon the POSAT ad as a trout might snap at a particularly attractive fly. Having filled out the coupon with violet ink, she invented an errand that would take her past the neighborhood post office so that she could post it as soon as possible.