She said nothing; ominously she tapped her teeth. There was a buzzer in the Quiet Room—a pale gray buzzer with a wan buzz; this she pressed. Miss Gussing flitted into the room.

“Gussing, take a memo. To cook. In re dinner tonight. Mr. Bowser will not be present. Tomato soup, roast chicken, little green beans, guava jelly, raspberry mousse, eight sharp.

“(Signed) P. I. Bowser, Associate President.”

Morn came to the office of J. Sanford Bowser. Up and down, up and down paced Mr. Bowser, heedless of the fact that he might wear a path in the genuine Cabistan rug. That he, most careful of men, should thus imperil so costly a piece of his own property was a sure sign to his employees that he was in no mood to be trifled with. His brow, generally bland, was creased with care and perplexity. He lit Marlborough-Somerset after Marlborough-Somerset, then tossed them, half-smoked, into the copper ash tray. J. Sanford Bowser was in conference with himself.

Heads of departments tiptoed about with ashen faces and tight-shut lips; now and then they paused in the corridors to exchange a few tense, whispered words. Copy writers in their coops wrote furiously but silently with soft black pencils; now and then they glanced apprehensively over their shoulders as if they momentarily expected the grim reaper himself to enter. Little girls down in the checking department curbed their giggles and masticated their gum with nervous molars; even the space salesmen on the benches in the reception room sensed the fact that the atmosphere was electric with suspense; in muted voices they muttered their selling talk over to themselves.

“J. S. B. is making some big decision,” whispered the head of the copy department to the head of the media department.

“The Chief is making some big decision,” whispered Copy Writer Deyo to Copy Writer Shinners as they held hands in the Quiet Room.

“Mr. Bowser is makin’ some big decision,” whispered Mickey the messenger to Sallie the checker.

And Mrs. Bowser, where was she? Alone and aloof in her own private concentrating room on the roof of the building, she did not know of the spiritual wrestling match that went on in Mr. Bowser’s soul. She was busy; her chin jutted out resolutely; with pieces of colored paper and with paint she frantically designed car cards, posters, cartons, on which she lettered vigorously “Garfinko Nostinko.”

“Hit them in the Eye with Something Tangible,” she explained to the faithful Gussing who stood guard outside the door to prevent interruption. “Once Bowser sees these, he’ll forget Smelly-Welly. Smelly-Welly lacks dignity, don’t you think, Gussing?”