The ethics of rhetoric

by Richard M. Weaver

Chapter VIII
THE RHETORIC OF SOCIAL SCIENCE

One of the serious problems of our age is the question of how scientific information, which is largely the product of special tools of investigation, shall be communicated to the non-specialist world. A few sciences operate in fields of theory so abstract that they can create their own symbology, and most of what they transmit to the public will be in the form of highly generalized translation. But there are other sciences whose very success depends upon some public understanding of what they are trying to solve, and these are faced with peculiar problems of communication. None are in so difficult a position as social science. The social sciences have been, since their institution, jealous of their status as science, and that is perhaps understandable. But their data is the everyday life of man in society, and naturally if there is an area of scientific discovery upon which the general public should be posted, it is just this one of the laws of social phenomena. Caught between this desire to remain scientific and the necessity of public expression, most social scientists are in a dilemma. They have not devised (and possibly they cannot devise) their own symbology to rival that of the mathematician and physicist. On the other hand, they have not set themselves to learn the principles of sound rhetorical exposition. The result is that the publications of social scientists contain a large amount of conspicuously poor writing, which is now under growing attack.[155] Some of these attacks have been perceptive as well as witty; but I feel that no one has yet made the point which most needs making, which is that the social scientists will never write much better until they make terms with some of the traditional rules of rhetoric.

I propose in the study which follows to ignore the isolated small faults and instead to analyze the sources of pervasive vices. I shall put the inquiry in the form of a series of questions, which lead to cardinal principles of conception and of choice.

I

Does the writing of social scientists suffer from a primary equivocation? The charge against social science writing which would be most widely granted is that it fails to convince us that it deals clearly with realities. This impression may lead to the question of whether the social scientist knows what he is talking about. Now this is a serious, not a frivolous, question, involving matters of logic and epistemology; it is a question, furthermore, that one finds the social scientists constantly putting to themselves and answering in a variety of ways. Any field of study is liable to a similar interrogation; in this instance it merely asks whether those who interpret social behavior in scientific terms are aware of the kind of data they are handling. Are they dealing with facts, or concepts, or evaluations, or all three? The answer given to this question will have a definite bearing upon their problem of expression, and let us see how this can happen in a concrete instance.

We have had much to say in preceding chapters about the distinction between positive and dialectical terms; and nowhere has the ignoring of this distinction had worse results than in the literature of social science. We have seen, to review briefly, that the positive term designates something existing simply in the objective world: the chair, the tree, the farm. Arguments over positive terms are not arguments in the true sense, since the point at issue is capable of immediate and public settlement, just as one might settle an “argument” over the width of a room by bringing in a publicly-agreed-upon yardstick. Consequently a rhetoric of positive terms is a rhetoric of simple description, which requires only powers of accurate observation and reporting.

It is otherwise with dialectical terms. These are terms standing for concepts, which are defined by their negatives or their privations. “Justice” is a dialectical term which is defined by “injustice”; “social improvement” is made meaningful by the use of “privation of social improvement.” To say that a family has an income of $800.00 a year is positive; to say that the same family is underprivileged is dialectical. It can be underprivileged only with reference to families which have more privileges. So it goes with the whole range of terms which reflect judgments of value; “unjust,” “poor,” “underpaid,” “undesirable” are all terms which depend on something more than the external world for their significance.

Now here is where the social scientist crosses a divide that he seldom acknowledges and often seems unaware of. One cannot use the dialectical term in the same manner as one uses the positive term because the dialectical term always leaves one committed to something. It is a truth easily seen that all dialectical terms make presumptions from the plain fact that they are “positional” terms. A writer no sooner employs one than he is engaged in an argument. To say that the universe is purposeless is to join in argument with all who say it is purposeful. To say that a certain social condition is inequitable is to ally oneself with the reformers and against the standpatters. In all such cases the presumption has to do with the scope of the term and with its relationship to its opposite, and these can be worked out only through the dialectical method we have analyzed in other chapters. When the reader of social science comes to such terms, he is baffled because he has not been warned of the presumptions on which they rest. Or, to be more exact, he has not been prepared for presumptions at all. He finds himself reading at a level where the facts have been subsumed, and where the exposition is a process of adjusting categories. The writer has passed with indifference from what is objectively true to what is morally or imaginatively true. The reader’s uneasiness comes from a feeling that the categories themselves are the things which should have been examined. Just here, however, may lie the crux of the difficulty.

It begins to look as though the social scientist working with his regular habits is actually a dialectician without a dialectical basis. His dilemma is that he can neither use his terms with the simple directness of the natural scientist pointing to physical factors, nor with the assurance of a philosopher who has some source for their meaning in the system from which he begins his deduction. Or, the social scientist is trying to characterize the world positively in terms which can be made good only dialectically. He can never make them good dialectically as long as he is by theory entirely committed to empiricism. This explains why to the ordinary beholder there seem to be so many smuggled assumptions in the literature of social science. It will explain, moreover, why so much of its expression is characterized by diffuseness and by that verbosity which is certain to afflict a dialectic without a metaphysic or an ontology. This uncertainty of the social scientist about the nature of his datum often leads him to treat empirical situations as if they carried moral sanction, and then to turn around and treat some point of contemporary mores—which is by definition a “moral” question—as if it had only empirical aspects. In direct consequence, when the social scientist should be writing “positively,” like a crack newspaper reporter, one finds him writing like Hegel, and, when the stage of his exposition might warrant his writing more or less like Hegel, one finds him employing dialectical terms as if they had positive designations.

Paradoxically, his very reverence for facts may tend to make him sound like Hegel or some other master of categorical thinking. Anyone sampling the literature of social science cannot fail to be impressed with the proportion of space given to definition. Indeed, one of the most convincing claims of the science is that our present-day knowledge of man is defective because our definitions are simplistic. His behavior is much more varied than the unscientific suppose; and therefore a central objective of social study is definition, which will take this variety into account and supplant our present “prejudiced” definitions. With this in mind, the social scientist toils in library or office to prepare the best definitions he can of human nature, of society, and of psychosocial environment.