12mo, Cloth 210 pages
A strictly behavioristic treatment of ethical values. Not only is human conduct the result of external and internal stimuli upon the human body, but even our notions of right and wrong are derived from the reactions of our nerves and muscles to the various stimuli which excite them.
THE ETHICS OF JOURNALISM
By Nelson Antrim Crawford
8vo, Cloth 270 pages
A clear-cut, objective exposition and analysis of contemporary journalistic practice with reference to advertising, news, and editorial, carefully documented. Here is a pioneer book on a subject which is attracting keen attention especially among practicing and prospective journalists.
THE BASIS OF SOCIAL THEORY
By Adam G. A. Balz, with the collaboration of William S. A. Pott
12mo, Cloth 253 pages
The writers of this book take the position that a science of Human Nature is requisite for the progress of all the social sciences, that Social Psychology is failing to accomplish its fundamental purpose of clarifying the uncertainties and ambiguities concerning the nature of social facts and causes.