And there are roses, roses all the way. That is to say, "roseries," "violeteries," and the like—what we call florists' shops, you know. Spots of gorgeous colour and intense fragrance, heaped high with orchids, violets, roses, gardenias, or, in some cases, "artificial flowers."
See! the luscious wax busts in the window. With their grandes coiffures. And their pink and yellow bosoms resplendent with gems. It is a hair-dresser's, just as in London, with a gentlemen's parlour at the back. "Structures" are made here in human hair, and "marcel waving" is done, not, however, we may suppose, for gentlemen. Here may be had an "olive oil shampoo," and a "facial massage." One could be "manicured" in the stroll you are taking every ten minutes or so, if one wished. And "hair cutting" is done along this way by artistes from various lands. There is, for instance, the Peluqueria Espanola. "Service," too, is offered "at residence." Beauty here is held in esteem as it was among the Greeks. Upon one side of the "chemist's" window "toilet requisites" are announced for sale. The "valet system" is extensively advertised. The industry of "dry cleansing" nourishes, and the "shoe renovator" abounds. And hats are "renovated," and "blocked," and "ironed," in places without number.
What a delightful tea-room is this! With its woodwork, its panelling, and its little window lattices, all in beautiful enamelled white. That is not a tea-room! I'm 'sprised at you. That is a laundry. A laundry? Shades of Hop Loo! It is even so. There are a variety of types of laundry in this part of the world, but the great point of them all is their "sanitary" character. All things are sanitary here; the shaving brushes at the barber's are proclaimed sanitary; "sanitary tailoring" is announced; and the creameries of this district, it would seem, go beyond anything yet achieved elsewhere in the way of sanitation. It might be imagined from a study of window signs that a perverse person bent upon procuring un-"pasteurized" milk in this part of town would be frustrated of his design.
I was sent to what my understanding conceived to be the "bakery" in our immediate neighbourhood, on an errand. This place, I found, was called the "Queen Elizabeth." I was dreadfully abashed when I got inside. I was afraid that there might be some bit of mud on my shoes which would soil the polished floor; and I became keenly conscious that my trowsers were not perfectly pressed. I should, of course, have worn my tail-coat. There were several ladies there receiving guests that afternoon. I had a tete-a-tete with one of these, who gossiped pleasantly about the cakes—I was to get some cakes. The nicest cakes at the "Queen Elizabeth," it seems, are of two kinds: "Maids of Court" and "Ladies in Waiting." Our neighbourhood is rich in shops given to "pastry," "sweets," "bon bons." Shops of charming names! There is the "Ambrosia Confection Shop," and the place of the "Patisserie et Confiserie."
In our neighbourhood there are, too, a vast number of "caterers" and "fruiterers," and, particularly, delicatessen shops. Delicatessen shops in our neighbourhood are described upon the windows as places dealing in "fancy and table luxuries." I have heard my wife say that many people "just live out of them." They are certainly handsome places. Why, you wouldn't think there was any food in them. Everything is so dressed up that it doesn't look at all as if it were to eat, it is so attractive.
Restaurants hereabouts are commonly named "La Parisienne," or something like that, or are called "rotisseries." There are some just ordinary restaurants, too, and many immaculate, light-lunch rooms. "Afternoon Tea" is a frequent sign, and one often sees the delicate suggestion in neat gilt, "Sandwiches." Grocers in this part of town, it would seem, handle only "select," "fancy," and "choice" groceries, and "hot-house products." There are a number of fine "markets" in this district, very fine markets indeed. In the season for game, deer and bears may be seen strung up in front of them; all their chickens appear to come from Philadelphia, their ducks are "fresh killed Long Island ducks," and they make considerable of a feature of "frogs' legs." These markets are usually called the "Superior Market," or the "Quality Market," or something like that. Great residential hotels here bear the name of "halls," as "Brummel Hall" on the one hand and "Euripides Hall" on the other.
You will by now have begun to perceive the note, the flair, of my part of town. Its care is for the graces, the things that sweeten life, the refinements of civilisation, the embellishments of existence. Nothing more clearly, strikingly, bespeaks this than the proofs of its extraordinary fondness for art—I have mentioned literature. Painting and sculpture, music, the drama, and the art of "interior decoration," these things of the spirit have their homes without number along this stretch of Broadway.
"Art" shops and art "galleries" are on every hand. In the windows of these places you will see: innumerable French mirrors; stacks of empty picture frames of French eighteenth-century design, at an amazingly cheap figure each; remarkably inexpensive reproductions in bright colours of Sir Joshua, Corot, Watteau, Chardin, Fragonard, some Italian Madonnas; an assortment of hunting prints, and prints redolent of Old English sentiment; many wall "texts," or "creeds"; a variety of the kind of coloured pictures technically called, I believe, "comics"; numerous little plaster casts of anonymous works and busts of standard authors; frequently an ambitious original etching by an artist unknown to you; and an occasional print of the "September Morn" kind of thing; together with many "art objects" and a great deal of "bric-a-brac." Upon the windows you are informed that "restoring," "artistic framing," "regilding," and "resilvering" are done within. And, in some cases, that "miniatures" are painted there. There are, too, a number of "Japanese art stores" along the way, containing vast stocks of Japanese lilies living in Japanese pans, other exotic blossoming plants, pink and yellow slippers from the Orient, and striking flowered garments like a scene from a "Mikado" opera.
In this part of town photography, too, is made one of the fine arts. You do not here have your photograph taken; you have, it seems, your "portrait" made. "Home portraiture" is ingratiatingly suggested on lettered cards, and, further, you are invited to indulge in "art posing in photographs." The "studios" of the photographers display about an equal number of portraits of children and dogs. The people of this community take joy not only in the savour of art, and in taking part in its professional production, but they would themselves produce it, as amateurs. The sign "Kodaks" is everywhere about, and "enlarging" is done, and "developing and printing for amateurs" every few rods. So we come to the subject of music.
Caruso, Melba, Paderewski, Mischa Elman, Harry Lauder, Sousa, Liszt, Beethoven, Chopin, Wagner, Brahms, Grieg, Moszkowsky, the "latest song hit" from anything you please. Ask and you will find along this thoroughfare. There are no more prosperous looking bazaars on this street than those consecrated to the sale of "musical phonographs" of every make. And if the name of these places is not exactly legion, it is something very like that. Besides every species of Victophone and Olagraph, the music lover may muse upon the wonders and the variety of "mechanical piano players." All of de luxe "tone quality."