Society not only continues to exist by transmission, by communication, but it may fairly be said to exist in transmission, in communication. There is more than a verbal tie between the words common, community, and communication.[39]
Communication, if not identical with, is at least a form of, what has been referred to here as social interaction. But communication as Dewey has defined the term, is something more and different than what Tarde calls "inter-stimulation." Communication is a process by which we "transmit" an experience from an individual to another but it is also a process by which these same individuals get a common experience.
Try the experiment of communicating, with fullness and accuracy, some experience to another, especially if it be somewhat complicated, and you will find your own attitude toward your experience changing; otherwise you resort to expletives and ejaculations. Except in dealing with commonplaces and catch phrases one has to assimilate, imaginatively, something of another's experience in order to tell him intelligently of one's own experience. All communication is like art.[40]
Not only does communication involve the creation, out of experiences that are individual and private, of an experience that is common and public but such a common experience becomes the basis for a common and public existence in which every individual, to greater or less extent, participates and is himself a part. Furthermore, as a part of this common life, there grows up a body of custom, convention, tradition, ceremonial, language, social ritual, public opinion, in short all that Sumner includes under the term "mores" and all that ethnologists include under the term "culture."
The thing that characterizes Durkheim and his followers is their insistence upon the fact that all cultural materials, and expressions, including language, science, religion, public opinion, and law, since they are the products of social intercourse and social interaction, are bound to have an objective, public, and social character such as no product of an individual mind either has or can have. Durkheim speaks of these mental products, individual and social, as representations. The characteristic product of the individual mind is the percept, or, as Durkheim describes it, the "individual representation." The percept is, and remains, a private and an individual matter. No one can reproduce, or communicate to another, subjective impressions or the mental imagery in the concrete form in which they come to the individual himself. My neighbor may be able to read my "thoughts" and understand the motives that impel me to action better than I understand myself, but he cannot reproduce the images, with just the fringes of sense and feeling with which they come to my mind.
The characteristic product of a group of individuals, in their efforts to communicate is, on the other hand, something objective and understood, that is, a gesture, a sign, a symbol, a word, or a concept in which an experience or purpose that was private becomes public. This gesture, sign, symbol, concept, or representation in which a common object is not merely indicated, but in a sense created, Durkheim calls a "collective representation."
Dewey's description of what takes place in communication may be taken as a description of the process by which these collective representations come into existence. "To formulate an experience," as Dewey says, "requires getting outside of it, seeing it as another would see it, considering what points of contact it has with the life of another so that it may be gotten into such form that he can appreciate its meaning." The result of such a conscious effort to communicate an experience is to transform it. The experience, after it has been communicated, is not the same for either party to the communication. To publish or to give publicity to an event is to make of that event something other than it was before publication. Furthermore, the event as published is still something different from the event as reflected in the minds of the individuals to whom the publication is addressed.
It will be evident upon reflection that public opinion is not the opinion of all, nor even of a majority of the persons who compose a public. As a matter of fact, what we ordinarily mean by public opinion is never the opinion of anyone in particular. It is composite opinion, representing a general tendency of the public as a whole. On the other hand, we recognize that public opinion exists, even when we do not know of any individual person, among those who compose the public, whose private and personal opinion exactly coincides with that of the public of which he or she is a part.
Nevertheless, the private and personal opinion of an individual who participates in making public opinion is influenced by the opinions of those around him, and by public opinion. In this sense every opinion is public opinion.