Introduction to the Science of Sociology

by Robert Ezra Park; E. W. Burgess

b) Communication as the medium of social interaction.—Each science postulates its own medium of interaction. Astronomy and physics assume a hypothetical substance, the ether. Physics has its principles of molar action and reaction; chemistry studies molecular interaction. Biology and medicine direct their research to the physiological interaction of organisms. Psychology is concerned with the behavior of the individual organism in terms of the interaction of stimuli and responses. Sociology, as collective psychology, deals with communication. Sociologists have referred to this process as intermental stimulation and response.

The readings on communication are so arranged as to make clear the three natural levels of interaction: (x) that of the senses; (y) that of the emotions; and (z) that of sentiments and ideas.

Interaction through sense-perceptions and emotional responses may be termed the natural forms of communication since they are common to man and to animals. Simmel's interpretation of interaction through the senses is suggestive of the subtle, unconscious, yet profound, way in which personal attitudes are formed. Not alone vision, but hearing, smell and touch exhibit in varying degrees the emotional responses of the type of appreciation. This means understanding other persons or objects on the perceptual basis.

The selections from Darwin and from Morgan upon emotional expression in animals indicate how natural expressive signs become a vehicle for communication. A prepossession for speech and ideas blinds man to the important rôle in human conduct still exerted by emotional communication, facial expression, and gesture. Blushing and laughter are peculiarly significant, because these forms of emotional response are distinctively human. To say that a person blushes when he is self-conscious, that he laughs when he is detached from, and superior to, and yet interested in, an occurrence means that blushing and laughter represent contrasted attitudes to a social situation. The relation of blushing and laughter to social control, as an evidence of the emotional dependence of the person upon the group, is at its apogee in adolescence.

Interaction through sensory impressions and emotional expression is restricted to the communication of attitudes and feelings. The selections under the heading "Language and the Communication of Ideas" bring out the uniquely human character of speech. Concepts, as Max Müller insists, are the common symbols wrought out in social experience. They are more or less conventionalized, objective, and intelligible symbols that have been defined in terms of a common experience or, as the logicians say, of a universe of discourse. Every group has its own universe of discourse. In short, to use Durkheim's phrase, concepts are "collective representations."

History has been variously conceived in terms of great events, epoch-making personalities, social movements, and cultural changes. From the point of view of sociology social evolution might profitably be studied in its relation to the development and perfection of the means and technique of communication. How revolutionary was the transition from word of mouth and memory to written records! The beginnings of ancient civilization with its five independent centers in Egypt, the Euphrates River Valley, China, Mexico, and Peru appear to be inextricably bound up with the change from pictographs to writing, that is to say from symbols representing words to symbols representing sounds. The modern period began with the invention of printing and the printing press. As books became the possession of the common man the foundation was laid for experiments in democracy. From the sociological standpoint the book is an organized objective mind whose thoughts are accessible to all. The rôle of the book in social life has long been recognized but not fully appreciated. The Christian church, to be sure, regards the Bible as the word of God. The army does not question the infallibility of the Manual of Arms. Our written Constitution has been termed "the ark of the covenant." The orthodox Socialist appeals in unquestioning faith to the ponderous tomes of Marx.

World-society of today, which depends upon the almost instantaneous communication of events and opinion around the world, rests upon the invention of telegraphy and the laying of the great ocean cables. Wireless telegraphy and radio have only perfected these earlier means and render impossible a monopoly or a censorship of intercommunication between peoples. The traditional cultures, the social inheritances of ages of isolation, are now in a world-process of interaction and modification as a result of the rapidity and the impact of these modern means of the circulation of ideas and sentiments. At the present time it is so popular to malign the newspaper that few recognize the extent to which news has freed mankind from the control of political parties, social institutions, and, it may be added, from the "tyranny" of books.

c) Imitation and suggestion the mechanistic forms of interaction.—In all forms of communication behavior changes occur, but in two cases the processes have been analyzed, defined, and reduced to simple terms, viz., in imitation and in suggestion.

Imitation, as the etymology of the term implies, is a process of copying or learning. But imitation is learning only so far as it has the character of an experiment, or trial and error. It is also obvious that so-called "instinctive" imitation is not learning at all. Since the results of experimental psychology have limited the field of instinctive imitation to a few simple activities, as the tendencies to run when others run, to laugh when others laugh, its place in human life becomes of slight importance as compared with imitation which involves persistent effort at reproducing standard patterns of behavior.

This human tendency, under social influences, to reproduce the copy Stout has explained in psychological terms of attention and interest. The interests determine the run of attention, and the direction of attention fixes the copies to be imitated. Without in any way discounting the psychological validity of this explanation, or its practical value in educational application, social factors controlling interest and attention should not be disregarded. In a primary group, social control narrowly restricts the selection of patterns and behavior. In an isolated group the individual may have no choice whatsoever. Then, again, attention may be determined, not by interests arising from individual capacity or aptitude, but rather from rapport, that is, from interest in the prestige or in the personal traits of the individual presenting the copy.