The typography for all box-makers’ printed matter should be simple and beautiful and easy to read. No ornaments, with the exception of borders, should be used. Good, clear-cut type faces are better than fancy type faces.
THE HARTFORD PRINTING PRESS
The Hartford platen printing press, made by the National Machine Company, of Hartford, Conn., is one of the best machines of its kind in the world, being built expressly for the finest class of half tone and color printing. By reason of its powerful construction, the Hartford Press, in addition to doing printing, is also capable of doing cutting and creasing. It may also be used for embossing. It should be understood by the reader that the National Company are making three different kinds of presses—printing presses, cutting and creasing presses, and embossing presses. The proper press should be used for each particular class of work, but just the same, the Hartford printing press is strong enough to do light cutting and creasing, and also embossing, in addition to printing.
The Hartford printing press is well adapted to spacious forms of type or plates for cartons, wrappers and labels. Often, on this machine, two or more wrappers, cartons or labels can be printed together on one sheet of stock. On fine color work, pictures, designs, etc., for art wrappers, the Hartford is especially useful. This machine is also adapted to close-register color printing on cardboard, as used for “set-in” forms for holiday boxes, necktie boxes and suspender boxes. The “set-in” forms, after being printed, can also be cut out to the required shape on the Hartford Printing Press.
THE JOHN THOMSON PRINTING PRESS
This is another of the first-class platen printing presses which is particularly suitable for the printing department of a paper-box plant. The John Thomson Printing Press is also known as the “Colt’s Armory” press, and it is famous for excellent color and half-tone work. The finest embossing, also light cutting and creasing, can be handled on this machine. For long runs of the finest close-register color work, for “holly” wrappers, pictures, fancy wrappers, etc., there is no better machine than the John Thomson press and many of these machines are being used on work of this class.
John Thomson Printing Press
Many of the larger-size paper box wrappers, printed in colors, and embossed in gold, are produced on John Thomson printing presses, including the embossed work. Advertising novelties, cardboard fans, and other kinds of paper “cut-outs” are cut out on these machines. Cutting and creasing for all kinds of cartons are also done on the John Thomson printing presses, although heavy cutting and creasing should be done on regular cutting and creasing presses.