The exorcism of morbiferous demons was the chief principle of primitive therapeutics, and as a means to this end, the written or spoken word has always been thought to exert a very great influence. Possibly indeed in remote antiquity the art of writing was first applied in inscribing mystic words or phrases on parchment or other material, for use as spells.[38:1]

In treating the sick, the Apache medicine-man mumbles incoherent phrases, a method adopted quite generally by his professional brethren in many Indian tribes. He claims for such gibberish a mysterious faculty of healing disease. Much of its effectiveness, however, has been attributed to the monotonous intonation with which the words are uttered, and which tends to promote sleep just as a lullaby soothes an ailing child.[38:2]

It is noteworthy, however, that meaningless words have always been the favorite components of verbal charms, whose power, in the opinion of medieval conjurers, was in direct ratio to their obscurity;[38:3] and this fact is well shown in the incantations used by savages.

According to the late Dr. D. G. Brinton, the principle involved is, either that the gods are supposed to comprehend what men fail to understand; or else that the verbal charm represents "the god expressing himself through human organs, but in a speech unknown to human ears."[39:1] Reginald Scott expressed a popular modern idea of the force of certain words and characters, when he said that they were able of themselves to cure diseases, pull down, save, destroy and enchant, "without the party's assistance."[39:2]

The term incantation signifies a most potent method of magical healing; namely, "that resting on a belief in the mysterious power of words solemnly conceived and passionately uttered."[39:3]

In the belief of the Australian aborigines, "no demon, however malevolent, can resist the power of the right word."[39:4] Ignorant people are usually impressed by obscure phrases, the more so, if these are well sprinkled with polysyllables. Cicero, in his treatise on Divination (lxiv) criticizes the lack of perspicuity in the style of certain writers, and supposes the case of a physician who should prescribe a snail as an article of diet, and whose prescription should read, "an earth-born, grass-walking, house-carrying, unsanguineous animal." Equally efficacious might be the modern definition of the same creature as a "terrestrial, air-breathing, gastropodous mollusk." The degree of efficiency of such prescriptions is naturally in inverse proportion to the patient's mental culture. An average Southern negro, for example, affected with indigestion, might derive some therapeutic advantage from snail diet, but would be more likely to be benefited by the mental stimulus afforded by the verbose formula.

The Irish physicians of old had a keen appreciation of the healing influences of incantations upon the minds of their patients, and the latter had moreover a strong faith in the ancient Druidic charms and invocations. It is probable that in very early times, invocations were made in the names of favorite pagan deities. After the introduction of Christianity by Saint Patrick, the name of the Trinity and the words of the Christian ritual were substituted. Such invocations, when repeated in the presence of sick persons, are regarded by the Irish peasants of to-day as powerful talismans, effective through their magic healing power. So great is the faith of these simple people in the ancient hereditary cures, that they prefer to seek medical aid from the wise woman of the village, rather than from a skilled practitioner.[40:1]

The influence of the mind upon the physical organism, through the imagination, is well shown by the seemingly marvellous cures sometimes wrought by medical charms. But the efficacy of magical medicine has been usually proportionate to the degree of ignorance prevalent during any particular epoch. Yet some of the most famous physicians of antiquity had faith in superstitious remedies. The medical literature of the last century before Christ, and from that period until late in the Middle Ages, was an actual treasury of conjuration and other mummeries. Even the great Galen, who was regarded as an oracle, openly avowed his belief in the merits of magic cures.[41:1]

Galen wrote that many physicians of his time were of the opinion that medicines lost much of their efficacy, unless prescribed by their Babylonian or Egyptian names. They fully appreciated mental influence as a factor in therapeutics. Hence, instead of regular prescriptions, they sometimes wrote mystic formulas, which their patients either carried as charms, or rolled into pellets, which were then swallowed.[41:2]