Turning it over, I read:

Graduate of the University of Hard Knocks.
All kinds of verse made to order with efficiency and
dispatch.
Satisfaction guaranteed or money returned.
A trial solicited.
In Memoriam Odes a specialty.
Ballads, Rondeaux and Sonnets at modest prices.
Try our lines of Love Lyrics.
Leave orders at the Comet Saloon.

I stared at him curiously. He was smoking a cigarette and watching me with shrewd, observant eyes. He was a blond, blue-eyed, cherubic youth, with a whimsical mouth that seemed to alternate between seriousness and fun.

He laughed merrily at my look of dismay.

"Oh, you think it's a josh, but it's not. I've been a 'ghost' ever since I could push a pen. You know Will Wilderbush, the famous novelist? Well, Bill died six years ago from over-assiduous cultivation of John Barleycorn, and they hushed it up. But every year there's a new novel comes from his pen. It's 'ghosts.' I was Bill number three. Isn't it rummy?"

I expressed my surprise.

"Yes, it's a great joke this book-faking. Wouldn't Thackeray have lambasted the best sellers? A fancy picture of a girl on the cover, something doing all the time, and a happy ending—that's the recipe. Or else be as voluptuous as velvet. Wait till my novel, 'Three Minutes,' comes out. Order in advance."

"Indeed I will," I said.

He suddenly became grave.

"If I only could take the literary game seriously I might make good. But I'm too much of a 'farceur.' Well, one day we'll see. Maybe the North will inspire me. Maybe I'll yet become the Spokesman of the Frozen Silence, the Avatar of the Great White Land."