Bronson. A quarter of a million cash just for the trade-mark.
Martin. A quarter of a million? Why, you ought to be ashamed of yourself to try to trim these poor boys like that. You know that 13 Soap is worth half a million in Chicago alone, and you try to take advantage of these kids’ ignorance. Why, it’s outrageous, but you can’t trim me! No, sir, we wouldn’t take a million. Do you know that the Uneeda trade-mark is valued at six million, the Gold Dust Twins at ten million and our trade-mark is better than theirs! We’re going to advertise all over the world. That’s what advertising means: the power of suggestion—the psychology of print. All you have to do is to say a thing often enough and hard enough, and ninety-seven per cent of the public’ll fall. Say, what kind of garters do you wear? Boston! Why? Because all your life every time you opened a magazine you saw a picture of a man’s leg with a certain kind of a garter on it—Boston!
Curtain.
IT PAYS TO ADVERTISE
ACT I & III
IT PAYS TO ADVERTISE