Peale. (Suddenly) Does your father advertise much?
Rodney. I don’t think so; does he, Mary?
Mary. Not very much: he’s conservative. He doesn’t believe in reckless advertising.
Peale. Nothing sensational or exciting?
Mary. No.
Peale. Why, he’s licked now, and I’ll tell you why. We can advertise just for your father’s benefit alone.
Rodney. I don’t quite understand your plan?
Peale. Why, plaster this neighborhood with Thirteen Soap advertisements. Do the same around your father’s office so that every time he went out or came in he’d see Thirteen Soap. We could advertise only in the newspapers he reads. We’d send him circulars every mail. I could make a splurge just for him that would look like we were giving up $10,000 a day. Within a month he’d think that Thirteen Soap was the only soap in the world.
Rodney. How much would it take?
Peale. Five thousand a week.