Peale. We only just got back from Buffalo this morning.
Rodney. We?
Peale. (Sits in chair L. of desk) Yes, your father and I. He went to the Iroquois in Buffalo. I had all the billboards in the neighborhood plastered thick—and 48-sheet stands along the streets to the Union Station. From the time the old man got in until he got out, he couldn’t look anywhere without seeing 13 Soap. I even found out the number of his room and had a small balloon floating 13 Soap streamers right outside his window. I took a page in all the Buffalo papers—bribed the hat boy to keep putting circulars in his hat every time he checked it, and sent him one of our new folders every mail. They have eight mails a day in Buffalo. I came back with him on the train and when he went into the washroom last night I had the porter say “Sorry, sir, we ain’t got no Thirteen Soap, but you can’t hardly keep any on hand—it’s such grand, grand soap.” (Rises and crosses to R.)
Rodney. Gee, that’s great. (Crosses to L.)
Peale. Well, what’s on for to-day?
Rodney. I’ve got a bully new advertising scheme. When you go into a barber shop where do you look?
Peale. At the manicure.
Rodney. No, no, at the ceiling—we’ll put ads on all the barber’s ceilings.
Peale. (Scornfully) Old stuff! It’s been done—is that what you call a new scheme?
Rodney. Well, that wasn’t my big idea. (Goes up-stage, sits in chair behind desk)