For the title of your Elegy. Of these you may have enough ready made at your Hands: But if you should chuse to make it yourself you must be sure not to omit the Words Aetatis Suae, which will beautify it exceedingly.
For the subject of your Elegy. Take one of your neighbors who has lately departed this life; it is no great matter at what age the Party Dy’d, but it will be best if he went away suddenly, being Kill’d, Drown’d or Froze to Death.
Having chosen the Person, take all his Virtues, Excellencies, &c. and if he have not enough, you may borrow some to make up a sufficient Quantity: To these add his last Words, dying Expressions, &c. if they are to be had: mix all these together, and be sure you strain them well. Then season all with a Handful or two of Melancholy Expressions, such as Dreadful, Dreadly, cruel, cold, Death, unhappy, Fate, weeping Eyes, &c. Having mixed all these Ingredients well, put them in an empty Scull of some young Harvard; (but in case you have ne’er a One at Hand, you may use your own,) then let them Ferment for the Space of a Fortnight, and by that Time they will be incorporated into a Body, which take out and having prepared a sufficient Quantity of double Rhimes, such as Power, Flower; Quiver, Shiver; Grieve us, Leave us; tell you, excel you; Expeditions, Physicians; Fatigue him, Intrigue him; &c. you must spread all upon Paper, and if you can procure a Scrap of Latin to put at the End, it will garnish it mightily: then having affixed your Name at the bottom with a Maestus Composuit, you will have an Excellent Elegy.
N.B. This Receipt will serve when a Female is the subject of your Elegy, provided you borrow a greater Quantity of Virtues, Excellencies &c.
Of other original books for children of colonial parents in the first quarter of that century, “A Looking-glass” did but mirror more religious episodes concerning infants, while Mather in his zeal had also published “An Earnest Exhortation” to New England children, and “The A, B, C, of religion. Fitted unto the youngest and lowest capacities.” To this, taking advantage of the use of rhymes, he appended further instruction, including “The Body of Divinity versified.” With our knowledge of the clergyman’s methods with his congregation it is not difficult to imagine that he insisted upon the purchase of these godly aids for every household.
In attempting to reproduce the conditions of family life in the early settlements and towns of colonial days, we turn quite naturally to the newspapers, whose appearance in the first quarter of the eighteenth century was gladly welcomed by the people of their time, and whose files are now eagerly searched for items of great or small importance. Indeed, much information can be gathered from their advertisements, which often filled the major part of these periodicals. Apparently shop-keepers were keen to take advantage of such space as was reserved for them, as sometimes a marginal note informed the public that other advertisements must wait for the next issue to appear.
Booksellers’ announcements, however, are not too frequent in Boston papers, and are noticeably lacking in the early issues of the Philadelphia “Weekly Mercury.” This dearth of book-news accounts for the difficulty experienced by book-lovers of that town in procuring literature—a lack noticed at once by the wide-awake young Franklin upon his arrival in the city, and recorded in his biography as follows:
“At the time I established myself in Pennsylvania [1728] there was not a bookseller’s shop in any of the colonies to the southward of Boston. In New York and Phil’a the printers were indeed stationers; they sold only paper, etc., ballads, and a few books. Those who lov’d reading were obliged to send for their books from London.”
Franklin undertook to better this condition by opening a shop for the sale of foreign books. Both he and his rival in journalism, Andrew Bradford, had stationer’s shops, in which were to be had besides “Good Writing Paper; Cyphering Slates; Ink Powders, etc., Chapmens Books and Ballads.” Bradford also advertised in seventeen hundred and thirty that all persons could be supplied with “Primers and small Histories of many sorts.” “Small histories” were probably chap-books, which, hawked about the country by peddlers or chapmen, contained tales of “Fair Rosamond,” “Jane Grey,” “Tom Thumb” or “Tom Hick-a-Thrift,” and though read by old and young, were hardly more suitable for juvenile reading than the religious elegies then so popular. These chap-books were sold in considerable quantities on account of their cheapness, and included religious subjects as well as tales of adventure.
One of the earliest examples of this chap-book literature, thought suitable for children, was printed in the colonies by the press of Thomas Fleet, already mentioned as a printer of small books. This book of 1736, being intended for ready sale, was such as every Puritan would buy for the family library. Entitled “The Prodigal Daughter,” it told in Psalm-book metre of a “proud, vain girl, who, because her parents would not indulge her in all her extravagances, bargained with the devil to poisen them.” The parents, however, were warned by an angel of her intentions: