SOURCES OF INSPIRATION

There are many avenues of study available to anyone who seeks the real enjoyment which comes with planning his own environment. Fashion ever has been a keynote in the purchase of home furnishings. The key, however, still remains in the custody of the owner. When she intends to buy a new gown, coat, or hat, she reads magazines and newspapers, shops around, studies styles and trends, thinks of uses and requirements for the gowns or coats under consideration. Probably she needs to understand that she may use as much conscious discrimination with furniture as with coats if only she will use the same sources of inspiration and information. She should try any one or all of these:

1. Monthly magazines with their superb color features, illustrating articles of great diversity.

2. Books from the public or from a rental library.

3. Model rooms set up in department and furniture stores, and in furniture shows.

4. Museums containing replica rooms done in the historical periods.

5. Paintings, as guiding one's thoughts for color schemes.

6. Newspapers which record style trends in attractive merchandise priced to meet the family budget.

If these studies are good for the prospective customer, how much more valuable they are for the progressive salesman who seeks to understand customer needs and desires in terms of human satisfactions.

SUMMARY