FLOOR TAPESTRIES

See discussion of tapestries, under "Drapery and Upholstery Fabrics," page [155].

CHENILLE CARPETS AND RUGS[22]

As applied to floor coverings the term chenille (from the French chenille, a fuzzy worm, or caterpillar) designates a power-loom fabric capable of producing rugs in any desired size, shape, design, or coloring. This makes it the most practical weave for special order work. This technique, which is completely different from that used in the production of Wilton or Axminster carpetings, was developed in Great Britain during the first half of the nineteenth century, and until a comparatively recent date the great bulk of the chenille rugs used in this country was imported. Under pressure of war conditions a large number of looms were set up here in 1915 and 1916, and we are now the leading manufacturers of practically all grades of chenille carpetings.

Chenilles without seams can be made here in any width up to 30 feet, and in any length or shape. There are many qualities, varying in character and quantity of wool, fineness of tufting, and height of pile, which may be anywhere from ¼ to 1 inch or more. In hand-tufted carpets the character of the design makes little difference in production costs, and the only limitations on the pattern are those imposed by fineness of knotting. In chenille, on the contrary, production cost increases rapidly with increasing intricacy of design, so that the square yard price for any given quality might be half again as much, or even two or three times as much, for a rug of elaborate design as for a plain rug of the same size. Special order rugs require from 1 to 5 months for delivery, according to size and character of design.

WILTON CARPETINGS AND RUGS[23]

Wiltons are woven of either worsted or woolen yarns on a jacquard Wilton loom. The essential facts concerning this weave from the consumer's viewpoint are: (a) the jacquard device makes possible the production of patterns revealing very intricate and perfectly clean detail, equal to that found in fine Persian carpets. (b) The pile is erect, with maximum wear at the point of maximum resistance, thus ensuring great durability. (c) Beneath the pile there is an elastic cushion of firm yarns, which adds greatly to the durability of the fabric. This cushion results from the unique Wilton technique, which carries from three to six differently colored yarns between each pair of warp threads throughout the entire length of the carpet, bringing one only to the surface for each tuft, while the others remain in the back.

All carpets of this weave are by no means equal in quality, durability, and value. In fact, Wiltons vary widely in all respects save that of the type of loom on which they are woven. They differ in the cost, fineness, manner of blending, and spinning, and in quantity of wool, which is the physical basis of excellence; in the use of worsted and woolen yarns; in height of pile; and in the number of points or tufts, per square inch (ranging from about 60 to 128 points per square inch); in quality and cost of dyestuffs; in perfection of finish; and in rigidity of inspection standards.

Customers cannot be stirred to enthusiasm by such statements as that a given rug is a 2-sheet, 131-2 pick, 256 pitch, 6-frame Wilton. Many women can, however, be interested in a picture of a harnessed loom at work, with a brief explanation, or caught by casual mention of the fact that in the standard 5-frame Wiltons there are 1,280 separate worsted yarns in the 27-inch width, and 5,120 in a 9-foot seamless rug. Most women are interested in the sources and treatment of wools, care in dyeing, weaving, and inspection.