FOR A SECOND GROUP MEETING (IF DESIRED)

1. Opening remarks by the group leader (5 minutes):

a. We can make the best start, with least likelihood of resistance, by helping the customer to find articles that suit her needs, tastes, and means, and add to the comfort, harmony, and beauty of her home.

b. Style in furniture doesn't stop with the historic styles, but it does start there, and if we are going to make profitable use of style as a selling factor we must first know how our own merchandise is styled.

2. Styling our own stock (50 minutes):

a. Early European styles. Mr. Stark (15 minutes).

b. Eighteenth century European styles. Mr. Pearson (20 minutes).

c. American styles. Mr. Hahn (15 minutes).

Go in a body directly to the nearest piece to be shown, and move on the minute that this piece has been adequately discussed. See to it that the men give a brief, orderly statement on three points: (1) The style with which they identify the piece; (2) reasons for the classification; and (3) types of non-period pieces, rugs, etc., in your own stock that could be used harmoniously with it. Time should be allowed for criticism and comment, even if very few pieces can be examined. If the group fails to arrive at general agreement on any piece, request the men who are arguing most keenly about it to consult other authorities and report at the next meeting.

Intermission