The third essential to manufacturing success is aggressive marketing of the product. From the standpoint of money success this is probably the most important consideration; so important is it, in fact, that it will be more fully discussed in the chapter following.
Exercise 251—Manufactured Articles
Oral
1. Define the word industry. When is a business called an industry? (Consult an unabridged dictionary.)
2. a. Name several raw materials.
b. Name some industries whose business it is to produce raw materials.
3. Name some companies or industries whose business it is, or whose principal function it is, to manufacture from raw materials.
4. Name some companies or groups of companies that make articles more useful by transporting them to places where they are needed.
5. Name some wholesale houses. In what does their business consist?
6. Name several kinds of retail businesses. In what does their business consist?