13. Could a retailer combine the two spoken of in (12)? Consider cost, space, satisfaction of the customer.
14. Would you advertise by means of handbills? By circular letters?
15. What would you do if another grocery opened across the street from yours?
Exercise 260
Written
1. You have bought Burton & Sanders' grocery at Fort Wayne, Indiana. Send out a circular letter advertising the new White Front Grocery and telling what the policy of the new management will be. Explain that the opening sale will begin next Monday and that a special feature of the sale will, be twenty pounds of granulated sugar for eighty cents with a two dollar order.
2. At the same time have an article appear in a local newspaper, telling that Burton & Sanders have sold their store to you and that you are making extensive improvements, especially in sanitary means of handling provisions. In addition, let the article give an account of your business career in another town. Would such an article be of value to you? Write it.
3. Write to Peabody, Harper & Co., Rush Street Bridge, Chicago, Ill., saying that you would like to open an account with them. Give as references a bank in your town and one in Logansport, where you used to live. Ask Peabody, Harper & Co. what terms they can offer you.
4. You have decided to advertise in a local paper. Write to the advertising manager, asking him for yearly rates for a half-column every evening and a quarter-page every Friday.
5. Find out what are the advertising rates of a paper in your town and answer (4).