1. Suppose you were starting a mail order business. Would it make any difference in possible profits if your center of operations were in a large or a small city? Give your reasons.
2. Would you try to be near good transportation?
3. What kind of stock would you advertise principally: bulky articles or those easily handled? expensive goods or those of more moderate price?
4. Your catalogue is your salesman. What would this statement suggest about the cost of running your business as compared with that of Peabody, Harper & Co., who employ five salesmen?
5. How would you bring special attention to your leaders in your catalogue?
6. Why is it advisable not to give your catalogue away free, but to charge a nominal sum for it?
7. Would you sell as cheaply as you could or would you try to sell for as high a price as possible even if you sold less?
8. Is it profitable for a mail order merchant to sell one spool of thread or one pocket-knife? Consider the handling and the packing.
9. Why can the mail order merchant sell more cheaply than the country dealer?
10. a. How is the parcel post favorable to the mail order dealer?
b. Why did the country merchant object so strenuously to the passage of the parcel post law?