15. Get up a talk to sell a phonograph.
16. To sell an electric washing machine.
17. To sell a piano.
18. To sell a vacuum cleaner.
19. To sell a subscription to a magazine.
20. To obtain an order for groceries or teas and coffees. The offer of premiums might add to the effectiveness of your talk.
Exercise 271
The following paragraph was adapted from William C. Freeman's Advertising Talks.
George Washington's Cherry Tree Story has served a good purpose through all of these years. "I cannot tell a lie" is a phrase that has been used in every schoolroom in America to impress upon young minds the importance of truth telling. The phrase is also serving its purpose outside the schoolroom. In all professions and in all kinds of business, men know that in order to make good they must tell the truth. There never was, in all the history of the country, a greater movement than now toward universal truth telling. There is not even that winking at "white" lies that used to prevail. The man who does not make a direct statement, who does not earn a reputation for being honest, has no chance of succeeding. Time was when the trickster was regarded as shrewd and was accepted in the community as being right both socially and commercially. To-day the man who has money without a reputation for integrity is a bankrupt, as far as real friends and public opinion are concerned. The expression "I cannot tell a lie" has been changed to-day to "I will not tell a lie even if the lie seems more expedient than the blunt truth." So George Washington's Cherry Tree Story is as good to-day as it ever was.
Prepare paragraphs on the following suggestions, expanding each by examples: