3. What is the principal advertising medium of the mail order house? Explain why it is effective.
4. What is classified advertising? Why are newspapers anxious to increase it? Name several reasons.
5. What is "display" advertising as distinguished from classified? What is the principal medium of this kind of advertising?
6. Give several instances of advertising by means of the distribution of "novelties," such as calendars. Is such advertising effective?
7. Is the distribution of samples good advertising? Be specific in your answer.
8. Is it a good thing to have a trade-mark? Name some trade-marks that you think are good advertising.
9. Is a bargain table good advertising? What is its advantage in a retail store?
10. What class of advertising is done in the classified columns of a newspaper?
11. What class of articles and products is advertised in the street cars and trains? Expensive or inexpensive? Things you use every day or not?
12. Are articles advertised by billboards usually widely advertised articles or not?