4. As in (3) advertise a new brand of pork and beans.
5. As in (3) advertise a shoe sale.
6. Advertise a well-known brand of soap in a magazine. Use your own idea. Would you use an illustration?
7. How would you advertise an automobile which has proved its merits? Remember, your object is to keep the name before the public. How would you advertise a new make of automobile? How much space would you use in either case? Write both advertisements.
8. A half-page advertisement by the Hudson Cereal Company, 110 Hudson St., New York, of their Nervo-Cereal Coffee contains the item: "Can you thread a needle, holding the thread one inch from the end? If you cannot, you are nervous. Is coffee to blame?" Exploit the aroma and flavor of the cereal coffee.
9. The Central Packing Company is running a series of advertisements of their Premium Extract of Beef. This one is to appear just before Thanksgiving. Entitle it "Four Delicious Dishes for the Thanksgiving Dinner," and then in as attractive a form as possible give four recipes, making a point of the necessity of using Premium Extract for the right flavor. At the end sum up the merits of Premium Extract and mention the silver premiums given with the certificates under the metal caps.
10. The Bay City Mill Co., Bay City, Mich., sells fine finished lumber suitable for making furniture at home. Prepare an advertisement to show how simple it is to make tables and chairs at home with their plans and their specially cut lumber. Illustrate by giving the plans and working directions for making a useful table, showing how easy it is with their specially cut lumber. Set an attractive price on the lumber necessary to make this table. Sum up by exploiting a book of plans, which may be had for the asking.
Exercise 292
The following paragraph is taken from Professor Scott's Theory of Advertising. What is the subject of the paragraph? Is there a topic sentence? By what plan is the paragraph developed?