Gilfoyle had the poet's prophetic eye, and he murmured to Mr. Kiam that there were millions in “Miss Adair's” face and form if they were worked right. He took pains to let Kedzie overhear this. It pleased her. Millions were something she decided she would like.
Gilfoyle developed wonderfully in the sun of Kedzie's interest. He told Kalteyer that there was no money in handling chewing-gum in a small way as a piker; what he wanted was a catchy name, a special selling-argument, and a national publicity campaign. He advised Kalteyer to borrow a lot of money at the banks and sling himself.
Kalteyer breathed hard. Gilfoyle was assailed by an epilepsy of inspirations. In place of “Kalteyer's Peerless Gum,” he proposed the enthralling title, “Breathasweeta.” Others had mixed pepsin in their edible rubber goods of various flavors. Gilfoyle proposed perfume!
Kalteyer was astounded at the boy's genius. He praised him till Kedzie began to think him worth cultivation, especially as he proposed to flood the country with portraits of Kedzie as the Breathasweeta Girl.
The muse of advertising swooped down and whispered to Gilfoyle the delicious lines to be printed under Kedzie's smile.
Kiss me again. Who are you?
You use Breathasweeta. You must be all right.
Kalteyer was swept off his feet. He ran to the bank while Kiam raised Gilfoyle's salary.
The life-size card of Kedzie was made with a prop to hold it up. It was so much retouched and altered in the printing that her own father, seeing it in a Nimrim drugstore, never recognized it. Nearly every drug-store in the country set up a Kedzie in its show-window.
The Breathasweeta came into such demand that Kalteyer was temporarily bankrupted by prosperity. He had to borrow so much money to float his wares that he had none for Kedzie's entertainment.
Mr. Kiam took her up as a valuable model for advertising purposes.