The Norman man was clean-shaven on his face and around his ears and at the nape of the neck. His hair was short. He wore a long- sleeved under-tunic of linen or wool that reached to his ankles. Over this the Norman noble wore a tunic without sleeves, open at the sides, and fastened with a belt. Over one shoulder was his cloak, which was fastened on the opposite shoulder by being drawn through a ring brooch and knotted. He wore tight thick cloth stockings to protect him from the mud and leather shoes. Common men wore durable, but drab, wool tunics to the knee so as not to impede them in their work. They could roll up their stockings when working in the fields. A lady also wore a high-necked, long- sleeved linen or wool tunic fitted at the waist and laced at the side, but full in the skirt, which reached to her toes. She wore a jeweled belt, passed twice around her waist and knotted in front. Her hair was often in two long braids, and her head and ears covered with a white round cloth held in place by a metal circlet like a small crown. Its ends were wound around her neck. In winter, she wore over her tunic a cloak edged or lined with fur and fastened at the front with a cord. Clothes of both men and ladies were brightly colored by dyes or embroidery. The Norman knight wore an over-tunic of leather or heavy linen on which were sewn flat rings of iron and a conical iron helmet with nose cover. He wore a sword at his waist and a metal shield on his back, or he wore his sword and his accompanying retainers carried spear and shield.

Norman customs were adopted by the nation. As a whole, Anglo-Saxon men shaved their beards and whiskers from their faces, but they kept their custom of long hair flowing from their heads. But a few kept their whiskers and beards in protest of the Normans. Everyone had a permanent surname indicating parentage, place of birth, or residence, such as Field, Pitt, Lane, Bridge, Ford, Stone, Burn, Church, Hill, Brook, Green. Other names came from occupations such as Shepherd, Carter, Parker, Fowler, Hunter, Forester, Smith. Still other came from personal characteristics such as Black, Brown, and White, Short, Round, and Long. Some took their names from animals such as Wolf, Fox, Lamb, Bull, Hogg, Sparrow, Crow, and Swan. Others were called after the men they served, such as King, Bishop, Abbot, Prior, Knight. A man's surname was passed on to his son.

Those few coerls whose land was not taken by a baron remained free and held their land "in socage" and became known as sokemen. They were not fighting men, and did not give homage, but might give fealty, i.e. fidelity. Many free sokemen were caught up in the subjugation by baron landlords and were reduced almost to the condition of the unfree villein. The services they performed for their lords were often indistinguishable. They might also hold their land by villein tenure, although free as a person with the legal rights of a freeman. The freeman still had a place in court proceedings which the unfree villein did not.

Great stone cathedrals were built in fortified towns for the Conquerer's Norman bishops, who replaced the English bishops. Most of the existing and new monasteries functioned as training grounds for scholars, bishops, and statesmen rather than as retreats from the world's problems to the security of religious observance. The number of monks grew as the best minds were recruited into the monasteries.

The Conquerer made the church subordinate to him. Bishops were elected only subject to the King's consent. The bishops had to accept the status of barons. Homage was exacted from them before they were consecrated, and fealty and an oath afterward. The Conquerer imposed knight's service on bishoprics, abbeys, and monasteries, which was usually commuted to a monetary amount. Bishops had to attend the King's court. Bishops could not leave the realm without the King's consent. No royal tenant or royal servant could be excommunicated, nor his lands be placed under interdict, without the King's consent. Interdict could demand, for instance, that the church be closed and the dead buried in unconsecrated ground. No church rules could be made without his agreement to their terms. No letters from the pope could be received without the King's permission. The Archbishop of Canterbury was still recognized as a primary advisor to the king. Over the years, the selection for this office frequently became a source of contention among king, pope, and clergy.

Men continued to give land to the church for their souls, such as this grant which started the town of Sandwich: "William, King of the English, to Lanfranc the Archbishop and Hugoni de Montfort and Richard son of Earl Gilbert and Haimo the sheriff and all the thegns of Kent, French and English, greeting. Know ye that the Bishop of Bayeux my brother for the love of God and for the salvation of my soul and his own, has given to St. Trinity all houses with their appurtenances which he has at Sandwich and that he has given what he has given by my license." Many private owners of churches gave them to cathedrals or monastic communities, partly to ensure their long-term survival, and partly because of church pressure.

When the land was all divided out, the barons had about 3/7 of it and the church about 2/7. Most of the barons had been royal servants. The king retained about 2/7, including forests for hunting, for himself and his family and household, on which he built many royal castles and hundreds of manor [large private estate headed by a lord] houses throughout the nation. He built the massive White Tower in London. It was tall with four turrets on top, and commanded a view of the river and bridge, the city and the surrounding countryside. The only windows were slits from which arrows could be shot. On the fourth and top floor was the council chamber and the gallery of the chapel. On the third floor was the banqueting hall, the sword room, and the chapel. The king and his household slept in apartments on these upper floors. Stairs went up to the gateway entrance on the second floor, which were hidden by a wall. The garrison's barracks were on the first floor (ground floor). Any prisoners were kept in cells at a level below the first floor. The other castles were often built at the old fortification burhs of Alfred. Each had a constable in charge, who was a baron. Barons and earls had castle-guard duty in the king's castles. The Conquerer was constantly moving about the land among his and his barons' castles, where he met with his magnates and conducted public business, such as deciding disputes about holding of land. Near his own castles and other of his property, he designated many areas as royal hunting forests. Anyone who killed a deer in these forests was mutilated, for instance by blinding. People living within the boundaries of the designated forestland could no longer go into nearby woods to get meat or honey, dead wood for firing, or live wood for building. Swineherds could no longer drive pigs into these woods to eat acorns they beat down from oak trees. Making clearings and grazing livestock in the designated forestland were prohibited. Most of the nation was either wooded or bog at this time.

London was a walled town of one and two story houses made of mud, twigs, and straw, with thatched roofs. It included a bundle of communities, townships, parishes, and lordships. There were churches, a goods market, a fish market, quays on the river, and a bridge over the river. Streets probably named by this time include Bread Street, Milk Street, Honey Lane, Wood Street, and Ironmonger Lane. Fairs and games were held outside the town walls in a field called "Smithfield". The great citizens had the land qualifications of knights and ranked as barons on the Conquerer's council. The freemen were a small percentage of London's population. There was a butchers' guild, a pepperers' guild, a goldsmiths' guild, the guild of St. Lazarus, which was probably a leper charity (of which there were many in the 1000s and 1100s), the Pilgrims' guild, which helped people going on pilgrimages, and four bridge guilds, probably for keeping the wooden London Bridge in repair. Men told the time by sundials, some of which were portable and could be carried in one's pocket. London could defend itself, and a ringing of the bell of St. Paul's Church could shut every shop and fill the streets with armed horsemen and soldiers led by a soldier portreeve. Across the Thames from London on its south side was Southwark, a small trading and fishing settlement.

The Conquerer did not interfere with landholding in London, but recognized its independence as a borough in this writ: "William the King greets William, Bishop of London, and Gosfrith the portreeve, and all the burgesses [citizens] of London friendly. Know that I will that you be worthy of all the laws you were worthy of in the time of King Edward. And I will that every child shall be his father's heir after his father's day. And I will not suffer any man to do you wrong. God preserve you." The Norman word "mayor" replaced "portreeve".

So London was not subjected to the Norman feudal system. It had neither villeins nor slaves. Whenever Kings asserted authority over it, the citizens reacted until the king "granted" a charter reaffirming the freedoms of the city and its independence.