Many of the well-to-do now lived in districts without as well as within the city limits. Many streets east of the City were named after the governing families whose estates were there. Their mansions had interior columns, archways, marble halls and fireplaces, carving, gilding, rich colors, and high ornamented ceilings. They each had a picture gallery, a library, stables with coachmen, grooms, and stableboys, and a still-room for concocting liquors and cordials such as cherry brandy, sloe gin, and elderberry wine. Medicine and scents were also developed in the still-room. Hands were washed in bowls held up by wooden stands. There were built-in bathtubs, but they usually lacked hot and cold running water, so hot water usually had to carried up to them.

In these mansions, there were many private parties and balls. The standard for politeness here was high and gentlemen were expected to keep their tempers. This came about because impoliteness could easily lead to a quarrel and then a duel. The pistol was replacing the sword as the weapon of choice for duels. Good manners developed for all occasions, with much less swearing and less rudeness. By gentlemen's agreements, men did favors for each other without a monetary price, but with the expectancy of a favor in return. The love of one man for another was recognized as the highest and noblest of human passions. People of high social standing left their country estates to spend the winter season in their townhouses in London with its many recreations such as receptions, routs ]fashionable gatherings], levies, masquerades, balls, dinner parties, clubs, pleasure gardens, theaters, shops, shows, taverns, and chocolate and coffee houses. Coffee houses provided Turkish coffee, West Indian sugar and cocoa, Chinese tea, Virginia tobacco, and newspapers. They were frequented by learned scholars and wits, dandies, politicians, and professional newsmongers. Men of fashion often engaged in wagers and gambling at their clubs and coffee houses. There were wagers on such matters as the longevity of friends and prominent people, fertility of female friends, wartime actions, and political matters. Gentlemen often had valets. Carriage by sedan-chair was common. In 1776, Buckingham House was bought as a palace for the royal couple.

Physicians and lawyers lived in two-story brick mansions with attics and sash windows that could be lifted up and down with the help of a pulley. They had rectangular wood panes each with a sheet of glass cut from a circle of blown glass. The old blown glass was not regular, but had a wrinkled appearance. The center of each pane of glass was thicker with a knot in the middle left from the blow pipe. In front of the house were railings which supported two lanterns at the doorway.

People from different parts of London differed in ways of thinking, conversation, customs, manners, and interests. For instance there were sections where sailors lived, and where weavers, watchmakers, and cow keepers each lived and worked. There were many specialized craftsmen who worked with their own tools in their own shops or houses, for some superior who had contact with the market and who supervised the final processes of manufacture. These included the goldsmiths, upholsterers, coach makers, saddlers, and watchmakers, all of whom had many dependents. The watchmakers had specialists making wheels, pinions, springs, hands, dials, chains, keys, caps, and studs in their own houses. The type of industrial organization most common in London was that in which work was given out to be done in the homes of the workers: the putting out system. Some industries, such as watchmaking, silk weaving, and shoemaking were on both a putting out system and a system of an apprenticeship to journeymen working on piece work. Shoes were made to order and ready made. The customer was measured in a shop, the clicker cut out the upper leathers, which were given to the closer to be closed, and then to the maker for the sole and heel to be put on. Another class of shoemaker worked alone or with an apprentice in a garret, cellar, or stall, using pieces of leather cut out for him by the currier or leather cutter. London industries included the making of bread, beer, spirits, and vinegar; sugar refining; tobacco refining and snuffmaking; spinning and/or weaving of woolens, worsteds, silk ribbons, tape, and cloth; and making printed calico, clothes, linens, laces, tassels, fancy embroidery, stays, stockings, hats, shoes, leather goods such as boots, shoes, hats, gloves, harnesses, and saddles, jewelry, glass, candles, tapestry, musical instruments, cutlery, furniture, paint, varnish, paper, tools, swords, guns, heavy artillery, ships, sails, rope, carriages, precious and base metalwares such as brass and pewter ware, and printer's ink and glue; printing; and publishing. Surgical instruments made included straight and curved knives and probes, lancets, scissors, spatulas, trepans (for cutting bone), and cupping cases. Optical instruments made included eyeglasses, telescopes, and microscopes. In 1727 eyeglasses were held in place by frames that went over the ears, which replaced unreliable cords over the ears and leather straps tied behind one's head. Also made were nautical instruments, quadrants, sundials, sectors, globes, scales, model solar systems, and air pumps.

In London, the old distinction between craftsmen and laborers was blurred by the existence of trades which employed workmen under a skilled foreman instead of journeymen who had served an apprenticeship. These trades were, on a large scale, new. Among the most important of these trades were the distillers and brewers of liquors, the tobacconists and snuff makers, the sugar refiners and soap boilers, the vinegar makers, and makers of varnish, glue, printers' ink, and colors. The latest chemical theories and the chemical explanation of dying brought about the invention of new colors and new processes in dying cloth. Workers in these trades were considered as laborers, but their wages were high and their positions relatively secure. They learned their jobs by doing them. The older trades of a similar character, such as tallow melters and chandlers, wax chandlers, fellmongers [removed hair or wool from hides in preparation for leather making], and the tanners, employed journeymen.

The skilled artisan who worked at home and either made goods for a master or sold to the trade verged into the shopkeeping class. On the other hand, the lowest type of shopkeeper, the chandler, the dealer in old iron, the tripe shop, the milk retailer, the keeper of a cook shop or a green cellar belonged to the class of casual and unskilled labor. The lowly chimney sweep, paid 6d. a day, served an apprenticeship as a boy, and then was his own master.

The watermen and lightermen, by virtue of their fellowship and their apprenticeship and often the ownership of a boat, belonged to the class of skilled laborers. Craftsmen in the building trades and paviours had their laborers as smiths had their hammermen to do the heavy work at laborers' pay. The street ragpickers, the ballad sellers, and the match sellers belonged to the class of beggars.

There were buildings for boiling and distilling turpentine, for casting brass or iron, and for making glass for chemical works for sale.

Working women in London in 1750 were employed in domestic service: 25%, nursing and midwifery: 12%, cleaning and laundry: 10%, vitiating: 9%, shopkeeping: 8%, hawking: 6%, and textiles: 5%. Those employed in domestic service were mostly young women who later married. Some women were schoolteachers, innkeepers, or manufacturers, which were middle-class employments. Many women in the realm engaged in a variety of occupations from fanmaking and hairdressing to catering, and, as widows, often carried on their husband's trade, including bookselling, hatmaking, building or ironmongery.

Although shops still had small frontages of about 15 feet and the windows had small panes of bottle glass which partly obscured the view of the goods, there were magnificent shops with large windows displaying fine goods. There were bookshops, and print shops with prints of political satire with caricatures. The shops were generally open six days a week from 7 a.m. to 8 p.m., and years later to 10 p.m. In 1675 Josiah Wedgwood opened a showroom in London for his high quality pottery from Staffordshire. Consumption was on a mass scale, many people buying what they wanted instead of just what they needed. There were circulating libraries, public concert halls, and professional boxing matches. At coffee houses, chocolate houses, and taverns, people played at dice and cards, gambled, talked politics and read daily newspapers, in which there was advertising, reports of marriages and deaths, grain prices, and book reviews. Different professions and classes and groups, such as the whigs, the tories, classical scholars, scientists, clergymen, intellectuals, actors, writers, and journeymen of particular crafts, had their favorite meeting places. Coffee houses reflected the character of their neighborhoods. They acted as postal centers, lost property offices, business addresses, physicians' consulting rooms, lawyers' and merchants' businesses, matrimonial agencies, masonic lodges, auction rooms, and gambling dens. Some retained a supply of prostitutes. Many taverns had a rentable private room for the better-off to drink wine, have meals, meet friends, gamble, do business, and hold meetings of societies and clubs, especially political clubs. From this beginning sprang private clubs such as the Blue Stocking Club in 1750 and the Literary Club in 1764, Lloyd's for sale and insurance of ships in 1771, and the stock exchange in 1773. The Blue stocking Club was established by women who organized conversational parties with guests of intellect and wit. There was opera, playhouses, concerts usually with Georg Handel's oratorios such as The Messiah or the foreigners Bach and Haydn, tea-gardens, fire works, balls, masquerades, wax works, beer shops, and bawdy houses, except on Sunday. There were straight plays, comic operas, and melodramas. Three-dimensional sets replaced the two- dimensional backdrop. Plays containing thinly veiled satires on politicians were becoming popular. Some plays had crude and licentious material. Theaters still shared a close association with brothels. Unlicensed theaters were closed down by a statute of 1737, but most came to acquire patronage to get a license. This shaped the development of drama in London for a century.