"Why wouldn't you? Fighting your own advertisers."
"Some advertising has come in, though. Mostly from out of town."
"Foreign proprietary," said Dr. Surtaine, using the technical term for patent-medicine advertising from out of town, "isn't it? I've been doing a little missionary work among my friends in the trade, Hal; persuaded them to give the 'Clarion' a try-out. The best of it is, they're getting results."
"They ought to. Do you know we're putting on circulation at the rate of nearly a thousand a week?"
"Expensive, though, isn't it?"
"Pretty bad. The paper costs a lot more to get out. We've enlarged our staff. Now we need a new press. There's thirty-odd thousand dollars, in one lump."
"How long can you go on at this rate?"
"Without any more advertising?"
"You certainly aren't gaining, by your present policy."
"Well, I can stick it out through the year. By that time the advertising will be coming in. It's got to come to the paper that has the circulation, Dad."