The physicians seem to have awakened, somewhat tardily, indeed, to counter-attack. The American Medical Association has organized a Council on Pharmacy and Chemistry to investigate and pass on the "ethical" preparations advertised to physicians, with a view to listing those which are found to be reputable and useful. That this is regarded as a direct assault on the proprietary interests is suggested by the protests, eloquent to the verge of frenzy in some cases, emanating from those organs which the manufacturers control. Already the council has issued some painfully frank reports on products of imposingly scientific nomenclature; and more are to follow.
What One Druggist Is Doing.
Largely for trade reasons a few druggists have been fighting the nostrums, but without any considerable effect. Indeed, it is surprising to see that people are so deeply impressed with the advertising claims put forth daily as to be impervious to warnings even from experts.
A cut-rate store, the Economical Drug Company of Chicago, started on a campaign and displayed a sign in the window reading:
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PLEASE DO NOT ASK US
What is ANY OLD PATENT MEDICINE Worth?
For you embarrass us, as our honest answer must be that IT IS WORTHLESS