[1] This admirable piece of irony was first printed in the year 1739. A comparison of its sarcastic strokes with the serious arguments of lord Chesterfield's speech in the house of lords against the bill for licensing the stage, will be both amusing and instructive.—Ed.
[2] Lyttelton and Pitt.
[3] Britain
[4] Titles of pamphlets published at this juncture. The former by lord Lyttelton. See his works, vol i.
PREFACE TO THE GENTLEMAN'S MAGAZINE,
1738.
The usual design of addresses of this sort is to implore the candour of the publick: we have always had the more pleasing province of returning thanks, and making our acknowledgments for the kind acceptance which our monthly collections have met with.
This, it seems, did not sufficiently appear from the numerous sale and repeated impressions of our books, which have, at once, exceeded our merit and our expectation; but have been still more plainly attested by the clamours, rage, and calumnies of our competitors, of whom we have seldom taken any notice, not only because it is cruelty to insult the depressed, and folly to engage with desperation, but because we consider all their outcries, menaces, and boasts, as nothing more than advertisements in our favour, being evidently drawn up with the bitterness of baffled malice and disappointed hope; and almost discovering, in plain terms, that the unhappy authors have seventy thousand London Magazines mouldering in their warehouses, returned from all parts of the kingdom, unsold, unread, and disregarded.
Our obligations for the encouragement we have so long continued to receive, are so much the greater, as no artifices have been omitted to supplant us. Our adversaries cannot be denied the praise of industry; how far they can be celebrated for an honest industry, we leave to the decision of the publick, and even of their brethren, the booksellers, not including those whose advertisements they obliterated to paste their invectives in our book.
The success of the Gentleman's Magazine has given rise to almost twenty imitations of it, which are either all dead, or very little regarded by the world. Before we had published sixteen months, we met with such a general approbation, that a knot of enterprising geniuses, and sagacious inventors, assembled from all parts of the town, agreed, with an unanimity natural to understandings of the same size, to seize upon our whole plan, without changing even the title. Some weak objections were, indeed, made by one of them against the design, as having an air of servility, dishonesty, and piracy; but it was concluded that all these imputations might be avoided by giving the picture of St. Paul's instead of St. John's gate; it was, however, thought indispensably necessary to add, printed in St. John's street, though there was then no printing-house in that place.