"But you've got to get a name, you know," Melville declared. "You can't expect to boom something so hazy that it isn't called anything at all. Don't you want to take our class paper won't draw the crowd. You've got to start with a slogan—something spectacular and thrilling. Buy the Nutcracker! Subscribe to the Fire-eater! Have a copy of the Jabberwock! For goodness sake, christen it something! Start out with a punch or you'll never get anywhere. Why not call it The March Hare? That's wild and crazy enough to suit anybody. Then you can publish any old trash in it that you chose. They've brought it on themselves if they stand for such a title."
Paul clapped a hand on his friend's shoulder.
"The March Hare!" he repeated with enthusiasm. "You've hit it, Cart! The March Hare it is! We'll begin getting subscriptions to-morrow."
"You wouldn't want to issue a sample copy first, would you?" Melville suggested.
"No, siree! That'll be the fun. They must go it blind. We'll make the whole thing as spooky and mysterious as we can. Nobody shall know what he is going to eat. It will be twice the sport."
"But suppose after you've collected all your money you find you can't get any one to print the paper?"
"We'll have to take a chance," replied Paul instantly. "If worst comes to worst we can give the money back again. But I shan't figure on doing that. We'll win out, Cart; don't you worry."
"The March Hare!" he repeated with enthusiasm. "You've hit it, Cart!" [Page 10.]