Mrs. Cameron listened while the plans of the March Hare were unfolded to her.

"Hill and Holden, the Garden Street grocers, are going to put a new coffee on the market; their man told me about it yesterday and said they were going to advertise it very extensively."

"There's your chance, Paul!" cried Mr. Cameron. "Call them up this minute and nail them before they send the advertisement to the papers. We're customers of theirs and without doubt they'd just as soon send their announcement to the Echo through you. Tell them they will be doing a service to the High School pupils, most of whose families' names are on their books."

Paul needed no second bidding. He sprang to the telephone. A few instants later he re-entered the room with sparkling eyes.

"O. K.!" he said. "I talked with one of the firm who said they would be glad to help us out. They'll prepare the ad. and let me have it to-morrow. They want a quarter of a page."

"They do? Well, well, Paul! That should net the Echo something," Mr. Cameron remarked. "If all the boys' mothers help them as yours has, your March Hare will be a certainty by to-morrow."

"You were a brick, Mater."

"I just happened to recall hearing the man speak of it," returned Mrs. Cameron.

Nevertheless it was quite evident that she was pleased to aid her boy.

"You don't remember happening to hear any one else mention advertising, do you, my dear?" asked her husband.