It will be observed that the periodic form is adapted to oratory and similar forms of eloquent writing in which the mind of the reader or hearer is keyed up to a high pitch of expectancy; while the loose sentence is the one common in all simple narrative and unexcited statement.
Qualities of Style. Writers on rhetoric note three essential qualities of style, namely clearness, force, and elegance.
Clearness of style is the direct result of clearness and simplicity of thought. Unless we have mastered our thought in every particular before trying to express it, confusion is inevitable. At the same time, if we have mastered our thought perfectly, and yet express it in language not understood by the persons to whom and for whom we write or speak, our style will not be clear to them, and we shall have failed in conveying our thoughts as much as if we had never mastered them.
Force is required to produce an effect on the mind of the hearer. He must not only understand what we say, but have some emotion in regard to it; else he will have forgotten our words before we have fairly uttered them. Force is the appeal which words make to the feeling, as clearness is the appeal they make to the understanding.
Elegance is required only in writing which purports to be good literature. It is useful but not required in business letters, or in newspaper writing; but it is absolutely essential to higher literary art. It is the appeal which the words chosen and the arrangement selected make to our sense of beauty. That which is not beautiful has no right to be called “literature,” and a style which does not possess the subtle elements of beauty is not a strictly “literary” style.
Most of us by persistent effort can conquer the subject of clearness. Even the humblest person should not open his mouth or take up his pen voluntarily unless he can express himself clearly; and if he has any thought to express that is worth expressing, and wants to express it, he will sooner or later find a satisfactory way of expressing it.
The thing that most of us wish to find out is, how to write with force.
Force is attained in various ways, summarized as follows:
1. By using words which are in themselves expressive.
2. By placing those words in emphatic positions in the sentence.
3. By varying the length and form of successive sentences so that the reader or hearer shall never be wearied by monotony.