Apart from designing for publishers, the illuminator ought to be able to produce a series of hand-written Christmas cards. There ought to be a demand for cards well written in fine script on nice hand-made paper. A little simple decoration might be added in colour, and the modern illuminator ought to be able to produce these quite quickly, and therefore cheaply.
Designs for Programme and Progressive Whist Card.
Invitation cards for select parties are amongst numerous other things that suggest themselves for production in this manner. Of course, for large gatherings, where a good number of invitations are sent out, writing them by hand is out of the question. But when this is the case, one copy could be nicely written in black and a zinc line block made from this. The edition could then be printed off. An invitation card written in well-formed lettering would make a pleasant change from the usual type of card.
Possibly a number of other opportunities will suggest themselves where fine pen-formed lettering might be substituted in place of the ordinary style of thing.
CHAPTER XXIII
LETTERING FOR COMMERCIAL PURPOSES
An Attractive Advertisement.