Here is yet another important consideration for helping us to understand the individual in a group: 'Moreover, by the mere fact that he forms part of an organised group, a man descends several rungs in the ladder of civilisation. Isolated, he may be a cultivated individual; in a crowd, he is a barbarian—that is, a creature acting by instinct. He possesses the spontaneity, the violence, the ferocity, and also the enthusiasm and heroism of primitive beings.' (p. 36.) He then dwells especially upon the lowering in intellectual ability which an individual experiences when he becomes merged in a group.[8]
Let us now leave the individual, and turn to the group mind, as it has been outlined by Le Bon. It shows not a single feature which a psycho-analyst would find any difficulty in placing or in deriving from its source. Le Bon himself shows us the way by pointing to its similarity with the mental life of primitive people and of children (p. 40).
A group is impulsive, changeable and irritable. It is led almost exclusively by the unconscious.[9] The impulses which a group obeys may according to circumstances be generous or cruel, heroic or cowardly, but they are always so imperious that no personal interest, not even that of self-preservation, can make itself felt (p. 41). Nothing about it is premeditated. Though it may desire things passionately, yet this is never so for long, for it is incapable of perseverance. It cannot tolerate any delay between its desire and the fulfilment of what it desires. It has a sense of omnipotence; the notion of impossibility disappears for the individual in a group.[10]
A group is extraordinarily credulous and open to influence, it has no critical faculty, and the improbable does not exist for it. It thinks in images, which call one another up by association (just as they arise with individuals in states of free imagination), and whose agreement with reality is never checked by any reasonable function [Instanz].[11] The feelings of a group are always very simple and very exaggerated. So that a group knows neither doubt nor uncertainty.[12]
It goes directly to extremes; if a suspicion is expressed, it is instantly changed into an incontrovertible certainty; a trace of antipathy is turned into furious hatred (p. 56).[13]
Inclined as it itself is to all extremes, a group can only be excited by an excessive stimulus. Anyone who wishes to produce an effect upon it needs no logical adjustment in his arguments; he must paint in the most forcible colours, he must exaggerate, and he must repeat the same thing again and again.
Since a group is in no doubt as to what constitutes truth or error, and is conscious, moreover, of its own great strength, it is as intolerant as it is obedient to authority. It respects force and can only be slightly influenced by kindness, which it regards merely as a form of weakness. What it demands of its heroes is strength, or even violence. It wants to be ruled and oppressed and to fear its masters. Fundamentally it is entirely conservative, and it has a deep aversion from all innovations and advances and an unbounded respect for tradition (p. 62).
In order to make a correct judgement upon the morals of groups, one must take into consideration the fact that when individuals come together in a group all their individual inhibitions fall away and all the cruel, brutal and destructive instincts, which lie dormant in individuals as relics of a primitive epoch, are stirred up to find free gratification. But under the influence of suggestion groups are also capable of high achievements in the shape of abnegation, unselfishness, and devotion to an ideal. While with isolated individuals personal interest is almost the only motive force, with groups it is very rarely prominent. It is possible to speak of an individual having his moral standards raised by a group (p. 65). Whereas the intellectual capacity of a group is always far below that of an individual, its ethical conduct may rise as high above his as it may sink deep below it.
Some other features in Le Bon's description show in a clear light how well justified is the identification of the group mind with the mind of primitive people. In groups the most contradictory ideas can exist side by side and tolerate each other, without any conflict arising from the logical contradiction between them. But this is also the case in the unconscious mental life of individuals, of children and of neurotics, as psycho-analysis has long pointed out.[14]
A group, further, is subject to the truly magical power of words; they can evoke the most formidable tempests in the group mind, and are also capable of stilling them (p. 117). 'Reason and arguments are incapable of combating certain words and formulas. They are uttered with solemnity in the presence of groups, and as soon as they have been pronounced an expression of respect is visible on every countenance, and all heads are bowed. By many they are considered as natural forces, as supernatural powers.' (p. 117.) It is only necessary in this connection to remember the taboo upon names among primitive people and the magical powers which they ascribe to names and words.[15]