§5. The Business Man As Purchaser [47]

§6. The Diminishing Utility Of Money [49]

[Chapter IV]

Cost and the Margin of Production

§1. An Illustration From Coal [52]

§2. The Various Aspects Of Marginal Cost [55]

§3. The Dangers Of Ignoring The Margin [57]

§4. A Misinterpretation [59]

§5. Some Consequences Of A Higher Price Level [60]

§6. General Relation Between Price, Utility And Cost [65]