The women at first find it difficult to judge of values and prices. The local stores are there with the bargain counter and the special sale and all the other devices. The Poles and the Lithuanians with whom we have talked have dwelt especially on the helplessness of their countrywomen in the hands of the unscrupulous merchant or the shrewd clerk.
Clothing presents to even the enlightened and the sophisticated a most difficult problem in domestic management. "Fashion wears out more garments than the man." The anthropologist, the physiologist, and the sociologist are all concerned to explain why the clothing worn to-day is often so unsuited to bodily needs as well as to the demands of beauty and fitness.[39] To a very real extent practices of waste prevail in the selection of clothing, and to that extent neither reason nor art finds a place in the scheme. Where an attempt at economy is made, the influence of the new science of hygiene is impeded by old ideas of durability. So that from the well-to-do of the community comes little suggestion that can be of service in directing the expenditures for clothing of any other group.
IT'S A LONG WAY FROM THIS ELABORATE CZECHO-SLOVAK COSTUME TO THE MODERN AMERICAN STYLES
The foreign born are faced with a particularly difficult problem. They often come from places where dress served to show where one came from, and who one was. In the United States, dress serves to conceal one's origin and relationships, and there results an almost inexorable dilemma. Follow the Old-World practice, and show who you are and where you come from, and the result is that you remain alien and different and that your children will not stay with you "outside the gates." Or follow the fashion and be like others, and the meager income is dissipated before your eyes, with meager results. The Croatians have emphasized the waste of American dress and the immodest styles often worn, while the Italians have chiefly dwelt upon the friction between parents and children.
In some neighborhoods Jewish agents go about offering clothing on the installment plan at prices much higher than those charged even in inefficient neighborhood shops. Shoes are particularly a source of difficulty, both those for the younger children and those for the older boy or girl who goes to work. In some neighborhoods where the older women go barefooted and are thought to do so because they wish to cling to their Old-World customs, they are simply saving, so that the children may wear "American shoes."
Certainly the foreign-born woman who undertakes to manage her family's affairs in an American community is confronted by no easy task. The question arises as to what might be done to render that task less difficult. The dull of sight cannot lead the blind at a very swift pace. But certain steps might be taken to simplify the problems for all consumers, including the foreign born. In fact, whatever renders the system of retail dealing less chaotic and less wasteful will benefit all. The establishment of markets for foodstuffs at appropriate places where grower and consumer can meet, and certain costs of double cartage can be eliminated, is, for example, a recognized item in reform of the present food traffic.
TRAINING NEEDED
The importance of the spending function of the housewife must be brought home more clearly to great numbers of women. Too few native-born housewives realize that they have any problem to work out, or that there may be an "art of spending." None of the ninety foreign-born women interviewed had received any instruction in buying except advice from friends or from their own children. What little instruction they had received had been concerned only with cooking. Not one of these women recognized any difficulty in buying except the difficulty of speaking the language well enough to ask for things or to understand how much they cost, or of getting the wherewithal to pay.
It is by the slow process of continual suggestion that both women consumers and distributing agencies will be awakened to the problem. Evidence of this awakening is already apparent. Schools and colleges, with their domestic-science and household-budgeting courses, are raising the question among an ever-widening circle of people. Banks and brokers with their special woman's department are advising and suggesting ways of spending that save. Newspapers, magazines, and clubs are discussing household problems. Organizations, public and private, have worked out ways and means of helping women budget their expenditures. So far these varied efforts have reached chiefly the American women. But no one group is isolated to-day, and as some awaken they set in motion the waves of thought and action that reach their foreign-born neighbor. Her institutions of press and bank respond with information and assistance. Inevitably better housekeepers will result.