Here, for example, you have Euclid writing in a perfectly prosaic way all in small type such an item as the following:
“A perpendicular is let fall on a line BC so as to bisect it at the point C etc., etc.,” just as if it were the most ordinary occurrence in the world. Every newspaper man will see at once that it ought to be set up thus:
AWFUL CATASTROPHE
PERPENDICULAR FALLS HEADLONG
ON A GIVEN POINT
The Line at C said to be completely bisected
President of the Line makes Statement
etc., etc., etc.
But I am not contenting myself with merely describing my system. I am putting it to the test. I am preparing a new and very special edition of my friend Professor Daniel Murray’s work on the Calculus. This is a book little known to the general public. I suppose one may say without exaggeration that outside of the class room it is hardly read at all.
Yet I venture to say that when my new edition is out it will be found on the tables of every cultivated home, and will be among the best sellers of the year. All that is needed is to give to this really monumental book the same chance that is given to every other work of fiction in the modern market.
First of all I wrap it in what is called technically a jacket. This is of white enamelled paper, and on it is a picture of a girl, a very pretty girl, in a summer dress and sunbonnet sitting swinging on a bough of a cherry tree. Across the cover in big black letters are the words:
THE CALCULUS
and beneath them the legend “the most daring book of the day.” This, you will observe, is perfectly true. The reviewers of the mathematical journals when this book first came out agreed that “Professor Murray’s views on the Calculus were the most daring yet published.” They said, too, that they hoped that the professor’s unsound theories of infinitesimal rectitude would not remain unchallenged. Yet the public somehow missed it all, and one of the most profitable scandals in the publishing trade was missed for the lack of a little business enterprise.
My new edition will give this book its first real chance.
I admit that the inside has to be altered,—but not very much. The real basis of interest is there. The theories in the book are just as interesting as those raised in the modern novel. All that is needed is to adopt the device, familiar in novels, of clothing the theories in personal form and putting the propositions advanced into the mouths of the characters, instead of leaving them as unsupported statements of the author. Take for example Dr. Murray’s beginning. It is very good,—any one will admit it,—fascinatingly clever, but it lacks heart.